LOCAL SEO STRATEGIES DRIVE 600% INCREASED STORE TRAFFIC

Furniture SELLER ACHIEVES Unprecedented GROWTH WITH EXCLUSIVE

LOCAL SEO STRATEGIES DRIVE UPWARDS OF 600% INCREASED STORE TRAFFIC

Furniture SELLER ACHIEVES Unprecedented GROWTH WITH EXCLUSIVE

+ 0 %
Discovery search increase vs. branded in 6 months
+ 0 %
YOY increase in clicks to location landing pages
+ 0 %
Local keywords jumped 20 positions (avg.) in 6 months

THE CLIENT

CHALLENGES

BUILDING THE RIGHT SEO STRATEGY

BUILDING THE RIGHT STRATEGY

Simple Effective Goals

Given that retail drives the majority of this merchant’s sales, and consumers still have a strong propensity to buy offline, our SEO team saw the best opportunity to create an effective local strategy by focusing on optimized content, store pages, and improvements to the brand’s local organic business listings.
Our first step was to construct store location pages that were tailored to the target markets. We provided locally optimized content for each location that would live on a dedicated store page on the site. Once these were built out and fully optimized, we turned to the Google My Business listings.

Focusing on small customer segments or a critical stage of the customer journey can significantly move the needle.

RESULTS

OUTSTANDING NEAR-TERM RESULTS

Within six months of our local optimizations, the merchant saw traffic to some of its most important locations increase upwards of 600% YoY. Our SEO strategy allowed the retailer to reach and exceed their goals of positioning local SEO as a key channel for success by driving increased store traffic and impressions, as well as markedly improving keyword performance for local searches.

Google Search Console Impressions Chart for Top Location

SCALABLE, PROVEN SOLUTIONS

Unlike many SEO agencies, our team has a scalable, repeatable approach to getting measured results from organic marketing efforts, regardless of the size of the competitors you’re up against. For this client, we quickly came to the conclusion that in order to compete against big players with much larger budgets, we needed to take a much more targeted approach in order to win in key markets. 

For all EXCLUSIVE SEO clients, we develop a custom strategy with a technical site health audit and baseline analyses. We then quickly begin tackling on-site content and mark-up. Then, most importantly, we’re able to predict the measurable impact of the work that we do.

WANT AMAZING RESULTS LIKE THESE?

A Trusted Partner in eCommerce

A Trusted Partner in eCommerce

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