Given that retail drives the majority of this merchant’s sales, and consumers still have a strong propensity to buy offline, our SEO team saw the best opportunity to create an effective local strategy by focusing on optimized content, store pages, and improvements to the brand’s local organic business listings.
Our first step was to construct store location pages that were tailored to the target markets. We provided locally optimized content for each location that would live on a dedicated store page on the site. Once these were built out and fully optimized, we turned to the Google My Business listings.
Within six months of our local search optimizations, the merchant saw traffic to some of its most important locations increase upwards of 600% YoY. Our SEO strategy allowed the retailer to reach and exceed their goals of positioning local SEO as a key channel for success by driving increased store traffic and impressions, as well as markedly improving keyword performance for local searches.
Unlike many SEO agencies, our team has a scalable, repeatable approach to getting measured results from organic marketing efforts, regardless of the size of the competitors you’re up against. For this client, we quickly came to the conclusion that in order to compete against big players with much larger budgets, we needed to take a much more targeted approach in order to win in key markets.
For all EXCLUSIVE SEO clients, we develop a custom strategy with a technical site health audit and baseline analyses. We then quickly begin tackling on-site content and mark-up. Then, most importantly, we’re able to predict the measurable impact of the work that we do.