Exclusive Concepts Success Story

How a Leading Consumer Brand Boosted its Amazon Revenue by 64%

HOME & GARDEN SELLER ACHIEVES Unprecedented GROWTH WITH EXCLUSIVE

Exclusive Concepts Success Story

HOW A Leading Consumer Brand Boosted its Amazon Revenue by 64%

HOME & GARDEN SELLER ACHIEVES Unprecedented GROWTH WITH EXCLUSIVE

+ 0 %
Q4 Ad revenue on amazon year over year
- 0 %
Q4 advertising cost of sale (ACoS) Year over year
+ 0 %
Q4 Conversion rate
year over year

THE CLIENT

CHALLENGES

The Exclusive Solution

proven Amazon advertising strategies: OPPA

Simple Effective Goals

Our goal was simple: improve data collection to support sound decision making. We accomplished this quickly using one of our proven Amazon advertising strategies: OPPA (one product per ad group).

EXCLUSIVE’s signature OPPA campaigns became the new structure for the account and led to better product-performance tracking, improved data collection, and highly effective new PPC campaigns.

We used newly established product-level margin data to set custom goals for all products. We then cut back spend for low-margin items and shifted those ad dollars toward scalable items that could sell in large quantities and at higher margins.

This allowed the brand to focus on the products that yielded the greatest profitability in terms of RoAS as well as on increasing sales volume, velocity, and organic ranking.

Small SPEND ADJUSTMENTS DRIVE LARGE REVENUE BOOSTS

ALL SPEND ADJUSTMENTS DRIVE LARGE REVENUE BOOSTS ​
ALL SPEND ADJUSTMENTS DRIVE LARGE REVENUE BOOSTS ​

RESULTS

Q4 Year-Over-Year Comparison on Amazon

Within 6 months of using EXCLUSIVE‘s OPPA structure, this home-and-garden brand shattered growth goals while coming in well below target ACoS. With continued advertising and marketing optimization, this account expects even more revenue growth by adding improved logistics and infrastructure to its Amazon business strategy. 

home-and-garden brand shattered growth goals

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A Trusted Partner in eCommerce

A Trusted Partner in eCommerce