Our goal was simple: improve data collection to support sound decision making. We accomplished this quickly using one of our proven Amazon advertising strategies: OPPA (one product per ad group).
EXCLUSIVE’s signature OPPA campaigns became the new structure for the account and led to better product-performance tracking, improved data collection, and highly effective new PPC campaigns.
We used newly established product-level margin data to set custom goals for all products. We then cut back spend for low-margin items and shifted those ad dollars toward scalable items that could sell in large quantities and at higher margins.
This allowed the brand to focus on the products that yielded the greatest profitability in terms of RoAS as well as on increasing sales volume, velocity, and organic ranking.
Within 6 months of using EXCLUSIVE‘s OPPA structure, this home-and-garden brand shattered growth goals while coming in well below target ACoS. With continued advertising and marketing optimization, this account expects even more revenue growth by adding improved logistics and infrastructure to its Amazon business strategy.