The Web demonstrates better than any other medium that it’s not just who you are, but who you know that builds success.

Links to your site from other sites are an integral part of any search engine optimization effort. Search engines evaluate the number of links pointing to a Website as a measure of reputation and content quality. In search engine optimization circles, it’s believed that links account for 50 – 80% of a site’s search engine visibility. Your success in search engines is significantly impacted by the quality and quantity of inbound links to your site.

But how do you get those links? Exclusive Concepts knows how. With a structured active and passive link development program, Exclusive Concepts will harness the power of links to increase your prominence in search engines. Methods include:

Directory Submissions
Quality directories boost the number of quality inbound links. There are thousands of Website directories, but your site is only worth submitting to a select few. Exclusive Concepts develops your directory listing and manually submits your site to best directories out there.

One-Way Links
Without question, one-way links are the most powerful method of boosting your topical authority online. In essence, a one-way link from another site is vouching for your recognized authority on a topic. These links require significant effort and time to secure, but they’re well worth it. Exclusive Concepts’ one-way link building package focuses on getting authoritative links since it’s quality not quantity that’s important. And, each month you will receive a comprehensive report detailing the specifics of every one-way link secured during the month.

Viral Link Building
Commonly known as "link baiting," viral link building is the Holy Grail of a successful link program. Rather than hunting out links, you bring the links to you through unique and popular site content. Originality is key. Exclusive Concepts can work with you to develop compelling, original content that will net you the maximum link popularity impact. Whether it’s a truly innovative idea or cool AJAX applet, our viral link building campaigns catapult your search engine position.

Article and Press Release Syndication
Content distribution by the way of online article syndication is a fantastic way to increase your link count and prominence in search engines. An article is prepared with your link at the end, and submitted to syndication sites to which thousands of other sites have subscribed. When your article is picked up, it proliferates across the Web on sites where users are seeking information. You are seen as an authority and a resource on a topic, which in turn increases traffic to your Website, builds your brand and elevates your thought leadership position on the products and services you offer.

Reciprocal Linking
Before the rise of search engines, Webmasters exchanged links with similar Websites to increase traffic and viewership. Today, reciprocal links contribute to overall search engine optimization as long as it’s done responsibly with similarly themed sites. Finding and monitoring reciprocal exchanges can be extremely time consuming if you don’t have a systematic approach. Fortunately, Exclusive Concepts has developed such a process, and can manage the program from finding themed Websites and swapping links to monitoring reciprocal compliance.

Harness the power of linking with Exclusive Concepts, and make the Web work for you. Call today.