The advantage of pay-per-click — like any advertising — is your ability to
control the message and where it appears. And with pay-per-click you only
pay when consumers click on your ad. You not only gain new
customers;
you also gain an immediate and measurable return on your online marketing investment — that is if you work with Exclusive Concepts.
What’s different about Exclusive Concepts is the higher degree of knowledge and detail we bring to the process — our knowledge of retail, your business,
and pay-per-click. We know it’s not just how many people click on your ad
that counts. Yes, click-through numbers are critical. But so is the page that people see when they land on your website. And so is the propensity of
those people to purchase.
Issues we cover include:
- Landing page optimization
- The latest product trends in your category
- Ad placement and bid strategies for popular keywords
- Popular keywords your competition has overlooked
- How well your site merchandises products
by presentation, assortment, etc.
- Ways to enrich online shopping, as with interactive media or social networking
- Shopping habits of customers for your type of products -- e.g., time of year they tend to buy the most
Turn Shoppers into Buyers
Some shoppers click on an ad, compare prices and move on. You want an online presence that is greater than price. Pages should be more compelling — information more relevant — shopping easier — and the overall experience more satisfying. You want consumers not only aware of you, but recalling you when they think about their next purchase. Your customers should get more of what they want. And so should you.
Are you ready for more profits, not just more clicks?
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Search Engines & Shopping Portals
We help you build and manage pay-per-click campaigns for two key targets: search engines and shopping portals.
In search engines, your ads appear when consumers search on keywords or phrases you buy. Your ads appear higher or lower than competitors based on how much you pay (bid).
Shopping portals aggregate products from many different retailers on one site.
Fifty-nine percent of online shoppers use portals to research and compare products.
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More Profit Per Click
Part of our methodology includes working with you to understand which products and product categories are the most profitable on a margin basis. With this knowledge plus the Potential IndexSM and historical
performance data, our proprietary technology allows us to quickly understand how keywords, buying behavior and other aspects of the campaign are contributing to the bottom line.
Given a specific budget, we’re constantly reallocating to ensure the greatest percentage of the budget goes to the best performing components of the campaign. Those are the components judged to perform best based on both sales conversion rate and bottom line
profitability.
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