Scientific Approach to Profitable Revenue Generation: Pre and Post-Click.
|Accurate PPC Evaluation:
Many online retailers fail to take their
product diversity into consideration when planning their PPC
campaigns. Instead, they follow the approach used by
lead-generation companies, adhering solely to cost-per-conversion
At Exclusive Concepts, our Profitable PPC program focuses
on the key performance indicator that matters for online retailers:
Return on Ad Spend (ROAS).
Some retailers miscalculate ROAS by taking their average order
value less the cost-per-conversion which does not accurately
reflect revenue attribution. We help you turn your
Pay-Per-Click into a profit center by showing you how to
accurately calculate your ROAS (e.g. Revenue directly driven
from your overall PPC efforts less the spend incurred).
revenue-driven approach, we help you evaluate the profitability
of your PPC efforts at an aggregate as well as at the granular
campaign or keyword level to manage your Google AdWords and Bing adCenter accounts more effectively.