Many online retailers fail to take their product diversity into consideration when planning their PPC campaigns. Instead, they follow the approach used by lead-generation companies, adhering solely to cost-per-conversion goals.

At Exclusive Concepts, our Profitable PPC program focuses on the key performance indicator that matters for online retailers: Return on Ad Spend (ROAS).

Some retailers miscalculate ROAS by taking their average order value less the cost-per-conversion which does not accurately reflect revenue attribution. We help you turn your Pay-Per-Click into a profit center by showing you how to accurately calculate your ROAS (e.g. Revenue directly driven from your overall PPC efforts less the spend incurred).

With our revenue-driven approach, we help you evaluate the profitability of your PPC efforts at an aggregate as well as at the granular campaign or keyword level to manage your Google AdWords and Bing adCenter accounts more effectively.

• Topography report
• Infrastructure analysis
• Audience analysis and research
• Campaign data transition to AdCenter- (if desired)
• Revenue tracking set up

• Profitability evaluation
• Ad copy performance review and recommendations
• New builds and scaling
• Seasonality analysis
• Search engine tuning and analysis