ECI
ECI
Profitable PPC  

Improve Your ROI

Are you earning the highest ROI possible from your current PPC campaigns? How can you drive down your cost per conversion? Exclusive Concepts has defined a unique methodology for eCommerce Pay-Per-Click management services that is focused on profitable revenue generation.

Working with Exclusive Concepts, you benefit from:
 
Proactive PPC Campaign Management
Your PPC Specialist delivers strategic marketing counsel and continuous campaign management. Your Specialist continuously optimizes your AdWords or adCenter accounts while proactively guiding your campaign strategy as a virtual extension of your team.
Holistic Marketing Perspective
Each Profitable PPC client has a PPC expert and a team of online marketing Specialists (SEO, Conversion) working together to plan PPC within the context of your overall online marketing plan. With this team perspective, you benefit from a more integrated approach which leverages deep knowledge of PPC to design customized campaigns that optimize conversion rates.
Data-Driven Decisions
We carefully review and help you interpret all your PPC campaign data to make smarter, more profitable decisions for keywords and ad placement. Through Post-Click Analysis reporting, your Specialist refines keyword selections, identifies the highest converting ad copy and investigates the effectiveness of your landing pages to help you increase your online revenue.
 
Resources
 
Brochure
download Profitable PPC
- Improve Your ROI
Case Studies
download L-Tron Corporation
Service: PPC & Google Shopping
Industry: Technical Solution Products & Services
Annual Revenue: Multi-million
Platform: Yahoo! Store
 
download Strings & Beyond
Service: PPC
Annual Revenue: $3 million
Platform: Yahoo!
 
download Spy and Surveillance Retailer
Service: PPC & Google Shopping
Annual Revenue: $1 million
Platform: Yahoo!
 
download Cyberweld
Service: PPC
Annual Revenue: $10 million
Platform: Yahoo!
 
download Brandsport
Service: PPC
Annual Revenue: <$1 million
Platform: Yahoo!
PPC Steps
 

With Exclusive Concepts I don't
waste money, I spend less, but
still have a higher ROI from PPC"

Recent Client Feedback
 
 
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Scientific Approach to Profitable Revenue Generation: Pre and Post-Click.
Accurate PPC Evaluation:

Many online retailers fail to take their product diversity into consideration when planning their PPC campaigns. Instead, they follow the approach used by lead-generation companies, adhering solely to cost-per-conversion goals.

At Exclusive Concepts, our Profitable PPC program focuses on the key performance indicator that matters for online retailers: Return on Ad Spend (ROAS).

 

Some retailers miscalculate ROAS by taking their average order value less the cost-per-conversion which does not accurately reflect revenue attribution. We help you turn your Pay-Per-Click into a profit center by showing you how to accurately calculate your ROAS (e.g. Revenue directly driven from your overall PPC efforts less the spend incurred).

With our revenue-driven approach, we help you evaluate the profitability of your PPC efforts at an aggregate as well as at the granular campaign or keyword level to manage your Google AdWords and Bing adCenter accounts more effectively.

Why Get Started
Initial PPC Review:
  • Topography report
  • Infrastructure analysis
  • Audience analysis and research
  • Campaign data transition to AdCenter- (if desired)
  • Revenue tracking set up
 
PPC On-Going Management:
  • Profitability evaluation
  • Ad copy performance review and recommendations
  • New builds and scaling
  • Seasonality analysis
  • Search engine tuning and analysis
Why
Inc 5000GoogleYahooSempoMicrosoft