If you've recently looked at the ROI generated from your PPC efforts, then you probably have two questions on your mind: am I missing something critical in my PPC approach and is that preventing my investment from attaining stellar rewards? If you are like most online retail stores, then you're asking the right questions. That's why Exclusive Concepts has defined a unique methodology to Pay-Per-Click management services. Our services are customized for the online retail world and commits to a structured management approach that focuses on increasing the profitability and scalability of your PPC efforts.
Have you convinced yourself that there is nowhere to go with your Pay-Per-Click performance? Well, that's just not true and giving up is never an option in achieving success. Our first job is to teach you the science behind our successful approach then show you the opportunity that exists for you – even before you hire us. How can you get this insight? We encourage business owners to request a free Pay-Per-Click audit that will be performed by one of the expert on our PPC management team. We know that once you understand how our unique approach unlocks the gateways to profitability and accountability, the merit of PPC will take on a whole new color. Sign up above for this no commitment offer, today.
The Big Picture: It's not feasible to become the leader in your market through Pay-Per-Click when your approach cannot help you make any profit. To aggressively grow in a profitable way you need the winning combination of fearlessness, determination and a perfect strategy. With your courage and the unique approach of our PPC management services, we will proactively help you create perpetual growth. Fill out the form above and allow us the honor of introducing you to the approach that will forever change the value of every Pay-Per-Click dollar you spend.
E-Commerce Focus: Lead-generation websites can easily say that every lead is worth $x, but a conversion on your online retail site may result in $5 of sales, or even $5,000. Indeed, the majority of online retailers neglect the diversity of products on their sites and have molded their PPC efforts after lead-gen companies, adhering solely to cost-per-conversion goals. At Exclusive Concepts, our Profitable PPC program focuses on the KPI that matters for the online retail world: Return on Ad Spend (ROAS).
Accuracy of Data: To turn your Pay-Per-Click into a profit center, we first eliminate the possibility of erroneous decision making. The accurate calculation of your ROAS is the revenue directly driven from your overall PPC efforts less the spend incurred. The common miscalculation for ROAS is average order value of your website less the cost-per-conversion as it does not accurately reflect revenue attribution. With our revenue-driven approach, we can help clients get a better sense of the profitability pertaining to their PPC efforts as a whole, and of granular activity at the campaign or keyword level. This data is the most valuable in making profitable decisions regarding your PPC management.
Accountability: Far too often in the online retail world, a single PPC account has suffered architectural misfortune from being passed along from one manager to the next. Like a painting which has been worked on by a dozen different artists, disconnects are clear and accountability cannot be garnered appropriately. To continuously grow your PPC accounts, there must be a strong correlation between the structure of your website and that of your accounts. In the early stages of our PPC management, we restructure our clients' account accordingly and persistently stay true to this model over time.
Example: With the outdated PPC management approach, acceptable cost-per-conversion values are calculated as a percentage of average order value. So if a store has an average order value of $45, an acceptable cost-per-conversion may be $15. Does that sound like the approach you currently take? Well, consider this: if an order for $500 comes in at a cost of $50, wouldn't your current approach still tell you to stop targeting that keyword? The answer is: yes. Without actually having the revenue data, you would have to assume that you made $45 for that order and not the $500 you actually made. This is an example of how revenue-driven management, the approach employed by Exclusive Concepts, would have helped you make more revenue and drive better PPC decisions.
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Founded in 1997 as one of the first Internet marketing firms, Exclusive Concepts is now one of only a few firms primarily focused on online retail. Read More
