Profitable PPC Management ^SM

Profitable PPC ^SM

• Upgrade to revenue-driven Pay-Per-Click management ^SM
• Increase Profitability with our proactive Pay-Per-Click management
• Scale your market visibility in a systematic, profitable way

Profitable Pay-Per-Click ^SM Management vs. Other Leading PPC Services

	Profitable PPC SM from Exclusive Concepts	Typical PPC Programs	Why it matters!
Data:
% Return on Investment PPC Management (learn more)			Invest in only profitable keywords and concepts (learn more)
% Conversion Rate PPC Management			Gauge opportunity to increase revenue
% Bounce Rate PPC Management			Reduce bounces, or throw money down the drain!
% Click-Thru Rate PPC Management			Impact how much qualified traffic you receive
Setup and Structure:
E-Commerce Focused Methodology			Leverage our e-commerce experience since 1997
Product trend & seasonality analysis			Make sure you don't miss profitable opportunities
Campaign structural optimization			Align keywords to ideal products/pages
Content & search network exposure			Maximize your Pay-Per-Click exposure
Management:
Dedicated PPC Manager			Hands-on extension of your company's team
Monthly Reports and Consultations			Analysis of strong/weak performers, KPI's changes
Part of Perpetual Growth Strategy ™			Strategic Goals: increase profitability; scale efforts
Granular management			Manage keywords, campaigns and landing pages
On-Going ad copy testing			Improve your ROI through better ad copy

Managing Pay-Per-Click in-house can be a burden on your bandwidth - but more importantly it is managed within a vacuum, missing out on top-notch management skills and changing trends. The value of having a team of experts working on your PPC management while learning from other clients' Pay-Per-Click programs is tangible and ensures progress.

But not all PPC services are made equal. Over the past few years, many changes have taken place in Pay-Per-Click management, but the singular most impactful innovation for the e-commerce world has been the advent of revenue-driven management. 

Revenue-drive Pay-Per-Click management helps reduce poor decisions made by conversion-based management, the management approach typically employed by agencies. In a conversion-based Pay-Per-Click service, you can see what keywords helped create a conversion on your site while assigning a cost associated with that sale. The problem is that you must now literally guess how much revenue was generated from that conversion. Most companies assume that the average order value applies here. This is where most mistakes are made and opportunities lost. This paradigm can be best explained with examples.

• Example - Investing in Wrong Opportunity: If keyword A produces a conversion at the cost of $15 for a store who's average cart size is $45, the assumption is that there is a significant profit being made by that keyword. The natural inclination is to invest more in this keyword. If the actual order value produced by Keyword A is $5, this issue would not come to light with conversion-based management. It would encourage you to continue investing in a very unprofitable term. Revenue-driven management would uncover this issue quickly and help you move away from this investment.
• Mistaken Decision: $10 loss per conversion

	Revenue-Driven Management via Profitable PPCSM	Typical Conversion-Based Management
Example: Keyword A
PPC spend per conversion	$15	$15
Revenue Data Available	$5 earned per conversion	No data, Assume $45 (average cart)
Calculated Return-On-Investment (ROI)	-67%	+200%
Decision	Divest	Invest
	Correct Information Right Decision	Incorrect Information WRONG!

• Example - Missing Profitable Opportunities: For the same store, if keyword B cost $100 per conversion, but was producing an average $500 in revenue, your natural inclination via conversion-based management would be wrong. It would cost you innumerable opportunities to create $400 net revenue per conversion. This opportunity would not be missed through Profitable PPC ^SM and revenue-driven management.
• Lost Opportunity: $400 net revenue per conversion

	Revenue-Driven Management via Profitable PPCSM	Typical Conversion-Based Management
Example: Keyword B
PPC spend per conversion	$100	$100
Revenue Data Available	$500 earned per conversion	No data, Assume $45 (average cart)
Calculated Return-On-Investment (ROI)	+400%	-55%
Decision	Invest	Divest
	Correct Information Right Decision	Incorrect Information WRONG!

Working with Exclusive Concepts' Pay-Per-Click Service, you can expect:

• That we will leverage our seasoned skilled, proprietary tools, keen insights and proactive nature towards increasing your revenue.
• A team oriented approach, working closely with you to constantly improve our grasp of your market and our ability to help you compete in it.
• Open transparency of our methodologies, findings and decisions.
• That we will challenge you to push your e-commerce store to its maximum potential to become a leader in your market.