Precision Follow-Up Marketing SM
How will you choose the right email marketing company for your growing online store? The key to repeat sales is to stay in front of the right customer with the right messages giving the customer reasons to return. Precision Follow-Up Marketing is a comprehensive suite of services that keep customers coming back by providing two core capabilities:
- Capture valuable customer information you can leverage proactively to continuously build marketing momentum
- Maintain a connection with your customer across multiple touch points so that you stay top-of-mind
We segment your customers according to past buying behavior so that promotions, special offers, company news and other information are appropriately targeted and timed across multiple touch points and channels. Those include email blasts, e-newsletters, SMS (i.e., text messaging), and social network broadcasts. Communications occur on a schedule or when triggered by specific events.
Suppose a shopper has just completed customer checkout. In the thank-you email, Precision Follow-Up Marketing could automatically include coupons offering discounts on future purchases of similar items. Another example would be a monthly e-newsletter with promotions specifically linked to a customer’s previous purchases. If they have previously demonstrated a preference for 70s rock music, then future promotions might highlight artists from that era rather than, say, contemporary jazz.
Precision Follow-Up Marketing is a complete turnkey service that takes the hassles out of customer follow-up and communications. As part of the service, we will:
- Transfer your initial contact list into our contact management system
- Maintain and update contact lists, including handling bounce-backs and opt-outs
- Create and acquire content for all channels
- Conduct coupon-based promotions linked to products on your site
- Construct templates for e-newsletter, promotional email and text messages
- Report performance data by channel, content, promotion, segment, customer and more
Working with designers, writers and technicians, we perform all steps necessary to create lasting and profitable customer relationships, maximizing each customer’s total sales performance.
Are you tired of seeing your best customers turn into former customers? Ask us about Precision Follow-Up Marketing.
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