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Optimized Email Marketing  

Retain More Customers

How can you significantly increase your email campaign response rate to bring more shoppers to your store? Our Optimized Email Marketing service can be a huge revenue driver for your store when you tap your database to build a relationship with your customers and drive repeat purchasing.

Working with Exclusive Concepts, you benefit from:
 
Full Set of Managed Email Marketing Services
Your dedicated Email Specialist helps you every step of the way from concept through execution. Your Email expert works with a team of professional copywriters, analytics experts, developers, and conversion experts to help with the development, setup and optimization of your marketing messages and newsletters on your compatible email solution. We serve as a virtual extension of your team, seamlessly aligning our subject matter experts with your internal resources, sharing extensive knowledge as well as implementing and analyzing email campaigns based on your needs.
Customized Email Solution
Optimized Email Marketing is designed to fit the needs of your company. Your Email Specialist helps determine your monthly email priorities and works with you to allocate your budget to develop newsletters and triggered messages as well as evaluate email campaign results to guide future planning.
Data-Driven Decisions
We help you monetize your customer database and improve the effectiveness of marketing campaigns by using proven lifecycle email techniques and perform ongoing evaluation of your campaign results. We manage the list maintenance to help you discover your most profitable customers and weed out those who are not responsive. We also conduct an Optimized Email Marketing campaign analysis to ensure that the most effective messages are being sent to the right audience.
 
Resources
 
Case Studies
download Greek Gear
Service: Email
Annual Revenue: $3 million
Platform: Yahoo!
Lifecycle Steps
 
"Unparalleled. They are an
extension of my company. It
is hard to work without them"
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An Advanced, No-Compromises Approach to Email Marketing that Ramps Quickly
What do you get when you hire a company that specializes in conversion marketing to do your email marketing? An edge. Exclusive Concepts leverages the science of conversion marketing in the early stages of Optimized Email Marketing to develop an optimized newsletter and trigger approach for your online retail store. We continuously monitor your campaign response data and recommend improvements to optimize your digital communications over time through frequent iterations. We offer A/B testing and A/B stream testing. A/B stream testing allows you to send the highest performing newsletter to the majority of your database to reap the biggest profit.
Why Get Started
Your dedicated E-Mail Specialist performs as a virtual extension of your team, serving as an outsourced resource for all of your email marketing needs. Your Specialist orchestrates the creation of your strategy through the implementation and evaluation of your chosen email plan including:

  • Creative Idea generation for newsletters and triggers
  • Setup and organization of custom triggered messages
  • Setup and organization of custom newsletters
  • Professional copywriting
  
  • Email calendar development and management
  • Email creation and implementation
  • A/B testing & A/B stream testing
  • Comprehensive QA
  • In-depth campaign reporting
  • Continuous list management
  • Campaign testing & analysis
  • Revenue tracking & analysis
Why
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