Problem: Generating ultra-qualified leads in a very competitive market.
Solution: Exclusive Concepts

, is one of the largest and most experienced brokers in the life settlement industry, working with thousands of agents throughout the country to further the needs of its clients.

LIS asked Exclusive Concepts to help recruit new agents using the Internet. Exclusive Concepts recommended a new Website, a search engine optimization campaign, a pay-per-click marketing campaign, and a newsletter for ongoing communication with their agents.

The Website

LIS asked Exclusive Concepts to plan a new Website that would differentiate it from its competition and increase the conversion of traffic into leads and sales opportunities. The resulting site positions LIS as the leader in its field and features an online system for agents to log in and retrieve marketing materials and tools. The companion site newsletter, developed by Exclusive Concepts based on the site’s design, has received enthusiastic response from its recipients. Lead flow has never been higher.

Search Engine Optimization

LIS asked Exclusive Concepts to identify the most relevant keywords being searched on most frequently by their target market. Exclusive Concepts delivered. LIS now ranks in the top 10 of naturalized results on Google, Yahoo!, and MSN for its most important keywords.

Pay-Per-Click

Exclusive Concepts knew that a successful pay-per-click campaign would require more than just point and click. The team researched and developed a detailed keyword strategy, as well as tight, engaging ad copy and constant measurement and tracking. In addition, custom, meticulously optimized landing pages were incorporated into the campaign to ensure the highest ratio of clicks-to-leads attainable. By effective targeting and proactive program management, Exclusive Concepts improved qualified lead-flow even in LIS’s hard to reach niche target market.

The Results

High visibility in search engines, constant qualified traffic to the Website, and effective conversion to sales—LIS is getting all this and more with Exclusive Concepts.