When you grow up running web-based businesses, you become an expert at how to make money doing it. That depth of knowledge - combined with his passion for sharing it with clients in close virtual partnerships - sets Scott Smigler apart. One of the industry's first visionaries, he has dedicated over half his life to the study and practice of Internet marketing. In fact, Scott has been creating Internet marketing campaigns for clients since before most of today's SEO practitioners even knew the meaning of "search engine".

Scott Smigler started the company that became Exclusive Concepts while working in his parents' retail stores. As a teenager he developed and marketed a network of resource websites that taught and supported other webmasters. Even in those early Internet days, Scott's websites attracted over 10 million visitors per year and revenue from online advertisers. Scott graduated magna cum laude from Bentley University with a B.S. in finance. At Bentley, Scott helped clients build successful websites including one that grew from zero to $7 million in annual sales. He also founded the Bentley University Entrepreneurship Society, participated in international forums for world energy planning and was a top finisher in the Global Student Entrepreneur Award contest sponsored by St. Louis University.

Over the years Scott has repeatedly been recognized as an Internet marketing leader. He's been featured on MSNBC, Entrepreneur Magazine, the Boston Herald, USA Today, and other national and regional media. He speaks frequently at business and marketing forums such as Search Engine Strategies, the Kelsey Group Conference and the MIT Enterprise Forum of Cambridge.

Herb Osher is a master when it comes to mapping the state-of-the-art capabilities of technology to the specific marketing challenges of diverse clients. With over 20 years of experience creating, operating and marketing technical products and services, his record of success encompasses both fields - marketing and technology.

As vice president of marketing for Anysoft Corporation, Herb managed an international team that defined and launched software that enabled applications to access the data and functionality of any Windows program.Prior to Anysoft, Herb was marketing vice president for Bell Atlantic Network Integration, one of the top 10 system integrators in the U.S., with annual revenues of over $250 million.

Before joining Bell Atlantic, Herb was founder and CEO of Hyperdesk Corporation, a pioneer in object-oriented technology and creator of the CORBA standard. He also served as product marketing division director at Data General Corporation, responsible for $1 billion in annual revenue. He also was instrumental in the development and launch of both the AViiON family of high-performance servers and workstations as well as the CLARiiON storage systems acquired by EMC.

Herb holds a masters degree in computer science from New York University and a BSEE from the City College of New York.

One of the key benefits of working with Exclusive Concepts is that we teach our clients and make them smarter while we deliver our services. As a former teacher and education executive, Sheila brings more than 10 years of managerial and classroom experience to her position as VP of operations. In that role she ensures Exclusive Concepts delivers on its promises - not only to deliver on the client's overall marketing strategy but also to ensure clients acquire the necessary best practices to help them grow their business.

With a focus on service to the client, Sheila oversees day-to-day operation of all aspects including human resources, financial accounting, and staff development.

Sheila began her career as a teacher in the Chelmsford, Massachusetts's public schools where she taught preschool through high school. Later she held several key management positions including program marketing coordinator at the Massachusetts Department of Education Foundation Network as well as office administrator at Edu-Care Consulting. At the Massachusetts Family Foundation Network she executed marketing initiatives to thousands of clients and prospective clients. She was also responsible for presentations, workshops and the day-to-day running of programs. At Edu-Care she directed marketing conducted workshops for educators.

Sheila holds a degree from Lesley University and educator licensure status in Massachusetts.

Dan Theirl is responsible for bringing to market the new methodologies and practices that in a real sense put the "exclusive" in Exclusive Concepts. Working closely with Scott Smigler, Dan develops the innovative service concepts that ensure our clients have online marketing capabilities equal to or superior to those at the largest eCommerce companies.

Dan's accomplishments at Exclusive Concepts include developing Conversion Booster - a client service that improves store competitiveness, conversion rates and profitability. He also created a new custom link building service to gain more traffic, brand visibility and search engine rankings for clients.

Dan graduated from Bentley University cum laude with a B.S. in finance and a minor in Mandarin Chinese. 

Across the full spectrum of client services, Nik mentors, coaches and inspires marketing team members that include marketing strategists, search engine optimizers, pay-per-click managers, conversion specialists, copywriters and design experts. Nik also works personally with clients to ensure excellence in achieving their online marketing success. 

In addition to managing client services, Nik contributes significantly to development of Exclusive Concepts core offerings and methodologies - going beyond current industry standards and state-of-the-art practices. He is a creative, dynamic individual whose forward-thinking leadership has frequent and positive impact in areas like: 

Nik has also personally built many of the information management tools that help Exclusive Concepts improve the efficiency and insight of its programs. Those tools include the: 

Prior to Exclusive Concepts, Nik served in major managerial and technical leadership capacities for several cutting edge web and eCommerce development organizations. They include Cambridge Interactive Design Corporation, one of the world's leading gaming sites, and Project Think-Different, a Boston-based non-profit focused on bringing the benefits of new media marketing to charitable organizations.

Nik holds a Bachelor of Science degree (dual major) in finance and business administration with a concentration in marketing from the Boston University School of Management.

Adria is responsible for the strategic and tactical direction of SEO services, and ensures that the SEO team provides comprehensive, cutting-edge, and effective search marketing support to clients.

Adria started in Search in 1999, when she worked at Microsoft's MSN Search. There, she was Lead Editor for "Featured Sites," the precursor to MSN's paid search product. When she left Microsoft, she joined Catalyst On-line as Manager of Search Engine Marketing and served healthcare clients such as Novartis and Pfizer. Adria was the Senior Search Strategist at Charles River Interactive, where her clients included Jarden Corporation and Constant Contact. At Idearc Search Marketing, as Senior Client Manager, her clients included JP Morgan Chase, Footlocker, and Hewitt Associates. Before joining Exclusive Concepts, she was the Director of Search Marketing and User Experience at Valassis Communications.

Adria holds a B.A. in Anthropology from the University of Connecticut and an M.A. in China Studies from the University of Washington's Jackson School of International Studies.

Matthew heads the paid search team at Exclusive Concepts.  He has been in the PPC industry since 2007, working with over 100 clients across multiple industries to attain profitable ROIs, improved lead generation and better brand awareness.

Matthew is an innovative mind within the industry.  He is the founder of PPC Chat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #PPCChat.  He is also a regular speaker at the most in-depth PPC marketing conference in the country, Hero Conf.

Matthew graduated from the University of New Hampshire with a B.A. in Communication.  He formally worked at the web design agency, PixelMEDIA, as a Search Marketing Specialist.

As the head of the conversion department, Chris engages clients to improve e-commerce efficiency and operability with conversion optimization. With extensive expertise in this domain, Chris helps clients chisel the customer experience in order to maximize conversion opportunities, and in turn, increase revenue.

His past positions within the field include working at TechTarget, where he was the Audience Optimization Specialist. Prior to that, Charczuk was the Online Content Strategy Manager at Penton Media.

Charczuk completed his undergraduate studies at the University of Central Missouri, where he received a bachelor's degree in Music with a concentration in Music Technology. 

Tim brings a seasoned industry veterans' perspective to his role within the company. As the Director of Email Marketing, Tim's responsible for overseeing and managing our clients' email marketing efforts. He specializes in integrating cross-channel email marketing initiatives, with an emphasis on revenue-generation and improving traffic numbers. Prior to joining Exclusive Concepts, Tim spent 11 years in both the technology marketing field and the human resources sector, primarily in a managerial capacity.

Tim completed his undergraduate education at Rensselaer Polytechnic Institute, where he received a Bachelor of Science in 2000. He went on to receive a Master of Business Administration with concentrations in marketing and entrepreneurships from Boston University in 2007.

What draws you to e-commerce?

My interest in e-commerce is rooted in the evolution of the music industry after the explosion of the Internet. E-commerce suddenly created a new business model of sales and distribution that operated outside of the traditional brick-and-mortar store. It was empowering to realize that a budding entrepreneur with little operating capital could market and sell just as effectively as a traditional big-box giant. This fascination has led to a deep satisfaction in helping entrepreneurs leverage online marketing channels to grow their business.

As the Director of Sales, James brings over 12 years of direct sales experience to the Exclusive Concepts Team. He is responsible for helping prospective clients align their growth goals with the appropriate ecommerce marketing services and technologies. Additionally, he is tasked with developing strategic technology and referral partnerships within the industry, as well as influencing Exclusive Concepts lead acquisition and client growth marketing programs.

Before joining Exclusive Concepts, James worked in business development with Natixis Global Associates. His focus was on driving revenue for high producing financial advisors and helping them to understand and apply complex financial instruments to their client's portfolios. James also brings highly relevant experience to the Exclusive Concepts team from his four years working on the Small Business planning team at New York Life Insurance Company's Boston office.  He worked very closely with business owners to retain more of their revenues on a tax advantaged basis. In his spare time, James is an avid runner, snowboarder, and photography enthusiast.

James completed his bachelor's degree in Finance at Bentley University. He also earned a Masters of Business Administration from Bentley University in 2009. James also achieved the Inbound Marketing Certified Professional designation with High Honors from Inbound.org's training program.

Tim is a Senior Internet Marketing Strategist with Exclusive Concepts. He works one-on-one with his clients, supported by a team of industry experts, managing projects that range from search engine optimization and pay-per-click advertising, to email marketing and conversion rate improvement testing. While tactics are reflective of the ever changing ecommerce marketing landscape, Tim's philosophy is always centered around a core belief in the Exclusive Concepts Perpetual Growth Strategy. Working within this holistic model, ecommerce growth is accelerated by way of increasing online visibility with target customers, converting those customers at a rate, and maximizing the lifetime value of a customer by retaining them for repeat business at a higher percentage.

Tim graduated from the University of Massachusetts and has been with Exclusive Concepts for over 5 years.

Lauren is responsible for overseeing the integrated marketing strategies for her ecommerce and B2B clients. Her experience encompasses SEO and SEM, conversion optimization, email marketing and market research. She leads a team that produces dynamic and highly effective marketing initiatives that drive revenue, build authority and loyalty, increase market share and profitability.

Lauren has a Master's Degree in Interactive Communications and a Bachelor's Degree in eMedia from Quinnipiac University.