Leadership
Scott Smigler
Founder and President
When you grow up running web-based businesses, you become an expert at how to make money doing it. That depth of knowledge — combined with his passion for sharing it with clients in close virtual partnerships — sets Scott Smigler apart. One of
the industry’s first visionaries, he has dedicated over half his life to the study and practice of Internet marketing. In fact, Scott has been creating Internet marketing campaigns for clients since before most of today’s SEO practitioners even knew the meaning of "search engine".
Scott Smigler started the company that became Exclusive Concepts while working in his parents’ retail stores. As a teenager he developed and marketed a network of resource websites that taught and supported other webmasters. Even in those early Internet days, Scott’s websites attracted over 10 million visitors per year and revenue from online advertisers.
Scott graduated magna cum laude from Bentley University with a B.S. in finance. At Bentley, Scott helped clients build successful websites including one that grew from zero to $7 million in annual sales. He also founded the Bentley University Entrepreneurship Society, participated in international forums for world energy planning and was a top finisher in the Global Student Entrepreneur Award contest sponsored by St. Louis University.
Over the years Scott has repeatedly been recognized as an Internet marketing leader. He’s been featured on MSNBC, Entrepreneur Magazine, the Boston Herald, USA Today, and other national and regional media. He speaks frequently at business and marketing forums such as Search Engine Strategies, the Kelsey Group Conference and the MIT Enterprise Forum of Cambridge.
Herb Osher
Vice President of Web Strategy
Herb Osher is a master when it comes to mapping the state-of-the-art capabilities of technology to the specific marketing challenges of diverse clients. With over 20 years of experience creating, operating and marketing technical products and services, his record of success encompasses both fields — marketing and technology.
As vice president of marketing for Anysoft Corporation, Herb managed an international team that defined and launched software that enabled applications to access the data and functionality of any Windows program. Prior to Anysoft, Herb was marketing vice president for Bell Atlantic Network Integration, one of the top 10 system integrators in the U.S., with annual revenues of over $250 million.
Before joining Bell Atlantic, Herb was founder and CEO of Hyperdesk Corporation, a pioneer in object-oriented technology and creator of the CORBA standard. He also served as product marketing division director at Data General Corporation, responsible for $1 billion in annual revenue. He also was instrumental in the development and launch of both the AViiON family of high-performance servers and workstations as well as the CLARiiON storage systems acquired by EMC.
Herb holds a masters degree in computer science from New York University and a BSEE from the City College of New York.
Sheila McAneney
Vice President of Operations
One of the key benefits of working with Exclusive Concepts is that we
teach our clients and make them smarter while we deliver our services.
As a former teacher and education executive, Sheila brings more than
10 years of managerial and classroom experience to her position as VP of operations. In that role she ensures Exclusive Concepts delivers on its
promises — not only to deliver on the client’s overall marketing strategy
but also to ensure clients acquire the necessary best practices to help
them grow their business.
With a focus on service to the client, Sheila oversees day-to-day operation
of all aspects including human resources, financial accounting, and
staff development.
Sheila began her career as a teacher in the Chelmsford, Massachusetts’s
public schools where she taught preschool through high school. Later she
held several key management positions including program marketing coordinator at the Massachusetts Department of Education Foundation Network as well as office administrator at Edu-Care Consulting. At the Massachusetts Family Foundation Network she executed marketing initiatives to thousands of clients and prospective clients. She was also responsible for presentations, workshops and the day-to-day running of programs. At Edu-Care she directed marketing conducted workshops for educators.
Sheila holds a degree from Lesley University and educator licensure status in Massachusetts.
Dan Theirl
Vice President of Product Development
Dan Theirl is responsible for bringing to market the new methodologies and practices that in a real sense put the “exclusive” in Exclusive Concepts. Working closely with Scott Smigler, Dan develops the innovative service concepts that ensure our clients have online marketing capabilities equal to or superior to those at the largest ecommerce companies.
Dan’s accomplishments at Exclusive Concepts include developing Conversion Booster — a client service that improves store competitiveness, conversion rates and profitability. He also created a new custom link building service to gain more traffic, brand visibility and search engine rankings for clients.
Dan graduated from Bentley University cum laude with a B.S. in finance and a minor in Mandarin Chinese.
Nikhil Rajpal
Director of Client Services
Across the full spectrum of client services, Nik mentors, coaches and inspires marketing team members that include marketing strategists, search engine optimizers, pay-per-click managers, conversion specialists, copywriters and design experts. Nik also works personally with clients to ensure excellence in achieving their online marketing success.
In addition to managing client services, Nik contributes significantly to development of Exclusive Concepts core offerings and methodologies — going beyond current industry standards and state-of-the-art practices. He is a creative, dynamic individual whose forward-thinking leadership has frequent and positive impact in areas like:
- Advanced SEO
- Profitable PPC management methodology
- E-Mail marketing segmentation and multivariate testing
- Behaivoral site conversion testing
Nik has also personally built many of the information management tools that help Exclusive Concepts improve the efficiency and insight of its programs. Those tools include the:
- Ecommerce Opportunity Audit Tool
- Keyword Analysis Tool
- Potential Index Algorithm
- E-Mail Segmentation Tool
- Profitable PPC Management Tool
Prior to Exclusive Concepts, Nik served in major managerial and technical leadership capacities for several cutting edge web and ecommerce development organizations. They include Cambridge Interactive Design Corporation, one of the world’s leading gaming sites, and Project Think-Different, a Boston-based non-profit focused on bringing the benefits of new media marketing to charitable organizations.
Nik holds a Bachelor of Science degree (dual major) in finance and business administration with a concentration in marketing from the Boston University School of Management.
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