An often overlooked and underappreciated component of Web design is landing page development. Ads or links will promise specific products or services, and you want to send shoppers to specialized landing pages that satisfy expectations and create leads and sales.

Once you’ve gone through the effort of organizing a newsletter campaign or have spent resources on pay-per-click, the last thing you’d want to do is to lose a potential sale because of a poorly directed visitor. There’s only a few seconds to get visitors’ attention and pull them through your conversion funnel.

The benefits of landing pages are profound regardless of the application:

• Increased revenues or signups
• Improved advertising efficiency
• Increased return purchases

Exclusive Concepts will work with you to design and develop custom landing pages optimized for your specific marketing programs. Building each page from the ground up, using unique images, calls to action and persuasive text is the best way to convert those visitors to buyers. Mapping each landing page to a marketing campaign yields the best results.

Here’s a quick overview of the Exclusive Concepts landing page development process.

Positioning Analysis

Involves getting an understanding of the landing page application, offering, point of differentiation and target customer.

Offer Development

Includes creating an offer consistent with the overall marketing campaign’s objective. The most common enticements are white papers, eBooks, discounts, etc.

Layout and Copywriting

Employs a crack team of designers and copywriters to put all the graphical and editorial elements together. The end product is your optimized landing page.

Tracking and Testing

Includes the implementation of tracking codes to monitor the success of your landing pages. Several iterations will be tested in order to find the perfect combination of images, calls to action and text.

Landing pages are key to making the Web work for you. Find out more by calling Exclusive Concepts.