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Internet Marketing Case Study: Enterprise Bank

Problem: Making a commercial
bank distinctive from the competition.
Solution: Exclusive Concepts

Commercial bank and financial services provider Enterprise Bank in Lowell, Massachusetts, engaged Exclusive Concepts to create a vision for its online presence. What they needed was a Website that communicated their brand dynamically and made clear the benefits a client receives when choosing Enterprise Bank as its partner.

Exclusive Concepts worked closely with the bank and its brand strategists to develop a vision for their Internet presence, define the Web strategy, design the site, and develop it to achieve optimal usability and search engine friendliness.

The new site has been a tremendous success. It effectively communicates the bank's brand, and has generated a number of inquiries, newsletter sign-ups, and opportunities.

Enterprise Bank has been so pleased with the results from working with Exclusive Concepts that they have engaged the company to work on several new business-critical projects.

 
 
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