Built on thorough, proven processes, our foundation services include:

• Business & Website Audit
• Competitor Analysis
• Structure and Content Recommendations
• Keyword Planning
• Internal & External Link Strategy
• Monitoring & Reporting

The foundation-building process begins with a deep understanding of your Website, its business objectives, and your target audience. We make sure your online business is targeting traffic that produces sales – not just page views.

The next step is to analyze your direct online competitors. Your online competitors can be remarkably different from your offline competitors. What customers are your competitors targeting? How well are they positioned in major search engines? Is it feasible to go head-to-head, or should the strategy be to go after less popular, more attainable targets?

Site content and architecture is all about properly positioning your business in search engines. Your product mix, customer acquisition strategies, and Website architecture steer these site content optimization efforts.

With thorough and expert planning, Traffic Booster identifies every important traffic- and revenue-driving keyword phrase. It's not enough to know the most commonly used terms for your products and services. You also need to understand how and when those phrases are utilized in the online and offline purchasing cycle.

We develop a plan for incorporating important phraseology into your Website to enhance the user experience while improving search engine visibility. This plan informs meta information, body copy optimization, content strategies, and cross linking.