In the brick & mortar world, it is extremely important to maintain the appearance of your storefront and ensure that your merchandise is presented in an optimal layout. Well, a web storefront is no different.

An online store can receive tons of traffic and generate millions of dollars, but still be leaving millions of dollars on the table. Most ecommerce store owners aren’t so lucky.

We offer a Site Revival service which will improve upon the overall look and feel of the existing site while maintaining some of the design cues that had previously defined your online identity. Not only is an updated ecommerce site visually appealing but it also gives the impression that you are a serious established online store.

A professional look provides the shopper with a sense of security which often decreases the bounce rate that would have occurred with an outdated design.

The key to creating the ultimate look and feel of a website or page is simplicity which is far from simple to create. The average shopper will visit 2-3 pages before leaving your site if they cannot find what they are looking for. It is simplicity and usability of the website that will keep the visitor around longer and lead them to the shopping cart.

Key focus points include:
•    Design Flow: Should create a logical flow for the visitor to find what they are looking for, and easily check-out.
•    Images and graphics: They should support the sales process, not confuse it.
•    Clarity: Be as clear as possible with communication. Explain every detail.
•    Confusion: Eliminate nuances that might be confusing or not take the user where they want to go.
•    Navigation: Should occur easily from within the website, not with the browser navigation bar.

All of the techniques delivered in our Conversion Optimization service will also be applied to the Site Revival creating the ultimate in ecommerce performance.