This eight year relationship with Yahoo! ensures that Exclusive Concepts remains
the leading resource for converting online shoppers into loyal buyers.
Our Conversion Booster services turn more of your online visitors into buyers. Over the years we have enabled hundreds of clients to generate millions of dollars of additional revenue that would have otherwise gone elsewhere.
For a store with $1 million in annual sales, each percentage point improvement in conversion can add hundreds of thousands of dollars in revenues.
Conversion marketing is based on the value and trust visitors place in your store. A positive selling environment conveys an affirmative response to critical customer concerns. Whether consciously or subconsciously, most consumers want to know: Will I receive the value promised? Are product recommendations suited to my individual tastes and needs? Is the selection fresh and interesting? Are price quotes fair and accurate? Can I find what I need easily? Is the site’s organization logical and straightforward? Is the business behind the website reliable?
Not every site performs equally well for every visitor. And the differences between a “good” site and a truly optimized site can be both subtle and critical. That’s why Exclusive Concepts employs a unique performance-based methodology to optimize key elements impacting conversion rates with particular target segments. Those key elements of our conversion management approach include:
On-page factors — like design, copy, promotions and imagery
Site-wide factors — like Navigation, credibility seals, and shipping and return policies
Merchandising factors — like product assortment, seasonal buying patterns and visitor segmentation
Multiple versions of the site are tested multiple times — each time using several different variations of the key elements. After each conversion marketing test, the best performing site is selected and multiple versions of that site are tested. The process repeats with conversion rates improving each time. After a site is deployed, Exclusive Concepts monitor’s your website’s performance and continues to make adjustments to ensure maximum conversion is sustained
Is your site’s conversion rate set to maximum? Find out for sure. Please contact us.
Tailor Your Website To Each Type of Customer
One of the factors that make our clients truly stand out in the minds of consumers is the amazing degree to which we customize each web experience to specific consumer segments. Depending on who visits your website, we can literally change site colors, the navigation, and product imagery throughout the site.
Let’s say some people are searching Google for one or two major keywords. They can receive a completely unique web experience than, say, people who are return visitors or people who are visiting from Canada or people who we have learned are very
interested in certain product segments.
Each type of visitor receives a different and tailored experience — optimized to get them to buy — all at the same time!
Iterate Success
Conversion Booster is a strategic commitment and is critical to scaling an ecommerce business. When you work with us for Conversion Booster, you are buying into a philosophy similar to what the big ecommerce sites use: iterate to success. We are constantly iterating your entire site, forever, to always improve conversion rates. As conversion rates go up, not only do your sales go up, but also the profitability of all of your campaigns goes up — enabling you to scale your marketing and outpace competitors
