What could you do with your marketing budget if you could double the value of every visitor that came to your site? How about if the cost of every PPC conversion was cut in half? It's an amazing concept, and with an accepted industry conversion rate of 1% there is plenty of room to grow through conversion marketing. At 1% for every 100 qualified visitors to your site, your website is able to convert 1 into a buyer. For probably more than a 100 different reasons, 99 of those 100 visitors are not sold on buying your products from your store. Over the past few years Exclusive Concepts has spearheaded the effort to develop the science of Conversion Testing, and is the only company to offer a full Conversion Testing Service. With our Conversion Optimization services, you'll be able to turn your browsers into buyers.
When you make a change to your site, how do you know if it's increasing conversion rates? Well, first your hypotheses have to be well supported by both theory and experience. Having conducted years of conversion optimization testing for our Conversion Booster clients, Exclusive concepts has fine-tuned its ability to analyze quantitative website data and extract break-through testing ideas. Conversion management is equally as much of an art as it is a science so idea generation must also find a source within the qualitative aspects of user experience. By combining a sense of the qualitative and quantitative data available, your site has the potential to exploit dozens of tests each year. More importantly, with the right tools and development efforts, you can ensure that your site only commits to those changes that improve your conversion rate. Let us conduct a free conversion audit of your website that will take a look not only into the specific details of your store's analytical data, but will help explore numerous ideas that can help take your conversion rate to the next level. Sign up above.
The Big Picture: If you have already invested heavily in driving traffic to your website and have committed to building loyalty amongst your existing customers, your growth will come from starting to strategically increasing you conversion rates – in fact you owe it to yourself to understand your opportunity for growth through proactive conversion management. For a business like yours that is determined to consistently grow in an aggressive way, we will be the partner that helps you execute on this proven science of conversion marketing and grow your revenue.
Applying the Scientific Method: It is widely accepted in the scientific community that if you can't prove that a concept is true, then it's not true. The same goes for great usability, messaging and motivational efforts that you implement on your website. Our research shows that more great ideas fail in improving conversion rates than succeed; it puts the onus on us as data-driven marketers to test every idea and only commit to those that show positive results that are accurately measured. As a business, it's is natural for you to become attached to decisions that you make for your website. An objective analysis can help you determine which of your great ideas can help you achieve the ultimate goal of increasing revenue through conversion optimization and growing your business. Uncertainty comes with any potential improvement that you can make to your site; you can sleep easier at night knowing that the decisions you make are backed by objective, statistically valid data.
Quantitative Idea Generation: Within the early stages of our full service Conversion Booster program, we dive into your analytics and determine a set of changes that would help make the most significant impact to your conversion rate. Numbers speak for themselves, and analytics can tell the story of where visitors are inspired to buy, what sources of traffic are potent for sales and much more. Our proprietary approach to data analysis has resulted in dozens of new test ideas for each client of Conversion Booster.
Qualitative Idea Generation: Numbers tell the story, but they don't paint pictures. Our set of qualitative analyses that are performed in the early stages of Conversion Booster help create an idea of what the big picture is and what your site should be. In our systematic approach to qualitative analyses, we juxtapose a future vision of what your site would look and feel like if it were to be more focused on particular "shopping personalities" that exist in commerce. We also identify where your website's current messaging approach has a lapse of information that is pertinent to different stages of the shopping process. These analyses, along with several others, help uncover invaluable information about your users, how they shop and what makes them convert. With the right approach, there is no end to the ideas that can be tested to help your site grow!
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