Many websites are aesthetically pleasing but lack the elements required to effectively convert visitors into customers. This is where our Conversion Optimization and Testing services come into play.

We’ve developed a step-by-step conversion optimization process that starts with your product pages and finishes with your home page. Each and every element of your store’s web pages are analyzed, remediated and tested to ensure maximum conversions.

Improvements to each page are focused on the following four areas: Value Proposition, Incentive, Resistance/Anxiety, and Structure.

Raising conversion rates may be something as simple as a button style or more complex involving multiple on-page elements. Whatever the situation, we’ll find the perfect balance between design, structure and workflow, and then test it against variations to determine the absolute best performing page.

Although there are many best practices in optimizing a website for conversions, there is not a one-size-fits-all solution in creating the most efficient process. To determine what works best for an individual store, we use our testing process which corresponds to each of the store categories. By testing different variables such as the headline, graphic, offer, etc., we can determine which option produces the greatest number of conversions and update your site accordingly.

It goes without saying that most shoppers leave your store the instant they’re presented with an obstacle, no matter how trivial. We call this resistance and our objective is to systematically minimize shopping resistance and create a shopping experience that promotes sales.