Weekly Roundup, February 23, 2007 Posted by: Herb: Friday, February 23rd, 2007
Bird’s Eye View
Emergence of Web 3.0: Content, Commerce, Community, Context , Vertical Search
Marketing
A new place to advertise: cell phones
Linking is especially good when it’s authoritative. Here’s how to chalk up those links.
Online ad spending to keep growing according to Piper Jaffray — $80 billion by 2011
The perennial question: “Advertising, Marketing, What’s the Difference?” From ClickZ
Why consumers open emails: Third Annual Email Consumer Survey
Search and RSS
If you could design the perfect search engine, what would it be? Read Kevin Lee’s wish list
Microsoft
If you can’t beat ‘em, join ‘em: Vista-Live joins the search category
Microsoft loses patent dispute to the tune of $1.5 billion
Wired explores the impact on the music industry
Google wants everything you do to be online. Check out Google Apps.
The PPC world had changed yet again, with Google’s quality score
Yahoo!
Yahoo! shows you the ropes on how to improve ad quality in a multi-part series.
Part I
Part II
Part III
Part IV
Web Design
Home page, home page, home page. Quick pointers from ClickZ
How to make subscription signup pages more effective
Around the Web
Stickiest brands, last month



