Weekly Roundup, February 16, 2007 
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Posted by: Herb: Friday, February 16th, 2007
Marketing
Thinking about buying links? Think again.
Products with 100% margin: “Managing the marriage of money and nonmoney without making nonmoney feel like a sucker”
Conversion rate optimization: Don’t try this at home
Search and RSS
The dream search: Local all the way
The link between site maps and search engines
Natural search not what it used to be…
Social Media
Get social media on your side with these tips from SES London
Social media as part of the marketing mix
Apple
DRM: Jobs wants it all to be free (except his stuff, of course)
Microsoft
Don’t pin your hopes on Vista for a stock value surge
Personalized search is here to stay
Do-It-Yourself Google tools: Right there all along
Alert: Algorithm change, with updated ad quality scoring.
Traffick’s Andrew Goodman has a few words to say about that
No invitation required, finally—Gmail embraces the masses
Blogs
Know who you’re talking to in commercial blogging
Around the Web
The Red Shirt Phenom: Analytics from Star Trek
