Weekly Roundup, December 8, 2006 
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Posted by: Herb: Friday, December 8th, 2006 | 
Marketing
6 ways you might be sabotaging your SEO company’s efforts
Don’t assume your site visitors know anything, and other Website assumptions to avoid
Want to know what keywords drive traffic to your competitors? Sample this Web tool from Hitwise
Pay-Per-Click not the only option. How about social networking? Wiki shopping?
Google hitting the airwaves with radio ads
Insta-Website with Google AdWords: they’ll even build you a landing page
Microsoft
Dem’s fighting words: Microsoft says, “We’ll eventually ‘be the leader’ in digital media players”
The cornerstone of Microsoft’s unified communications strategy: new Exchange Server
To upgrade to Vista, or not to upgrade? Get some tips from the New York Times.
Apple
Improved projections and distribution make Apple well prepared for this holiday shopping season
Amazon
Amazon invests in Wikis — changeable Web pages with content that can easily be edited by many users
Yahoo!
It’s apples and oranges: you can’t compare Yahoo! to Google
Blogs
Quick primer on how to build business value through blogs
Shotgun wedding? Marriage between newspapers and blogs
PaidPerPost blogging hits a nerve
Are wikis and blogs the future of spying?
Around the Web
Maybe don’t buy Granny that DVD player: holiday dos and don’ts on electronic gifts from the Geek Squad
Poll: Teens, adults separated by ‘IM gap’
Home internet users by country
Online activities that are showing the greatest growth
