Weekly Roundup, December 29, 2006 
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Posted by: Herb: Friday, December 29th, 2006
Looking Forward, Looking Back at Year-End
Read/WriteWeb users predict the biggest Web trends of 2007
“I don’t think the success of the iPod can continue in the long term, however good Apple may be.” Bill Gates, 2004. Check out the 2006 Foot-in-Mouth Awards
Marketing
Trends in advertising: green, online and user-generated
Battling churn in 2007: a fight that’s essential to win
ClickZExperts covered a lot of ground in 2006: loyalty, CRM, e-mail, user experience
SEM and SEO: Do you need to be a rocket scientist?
E-Commerce
Everyone makes it easy to buy online. Make sure it’s just as easy to return.
You’d think e-commerce would help procrastinators—instead, they just put it off until even later.
Wikipedia takes aim on search. Google threat?
“A year’s worth of search speaks to our collective consciousness”: 2006 Year-End Google Zeitgeist (be sure to click through all the tabs)
Methodology of the Zeitgeist data
Apple
Apple cleans up their act, restating earnings and clearing Jobs
Microsoft
No rush to adopt Vista …
… and maybe it’s a good thing: early Vista flaw
Amazon
Twelve years and going strong: Amazon.com again has its ‘best ever’ sales
Blogs
Using bloggers as test cases has risks: not everything they say is positive
Where do you go to search for a blog? Google v. Technorati
Around the Web
Spam and viruses an increasing risk
“Happy New Year”: Watch out for worms
I mean, we knew he was running anyway, but a Web slip-up told us a day early about John Edwards’ 2008 presidential bid
China: the next Web frontier
