Weekly Roundup, April 27, 2007
Posted by: Herb: Friday, April 27th, 2007 |
Marketing
What’s more important than CTR? ROI.
Web marketing needs what traditional marketing tried to build: trust
Purchasing is often a group decision—how to have a site that builds consensus
Build a better press release—eight things to avoid
Search and RSS
The evolution of the search industry from ClickZ
SEO tools that are dangerous in unskilled hands
Social Media
Social media becoming required for strong brands
Apple
Massive 88% profit increase for Apple, quarterly year-on-year
Microsoft
Profit high despite Vista’s reputation
Google vs. Microsoft: apples to oranges
Did you mean: Tahoe? How Google does its spell check on searches
Amazon
Amazon offers distribution channel to third parties
More on this from The New York Times
Blogs
Around the Web



