Weekly Roundup, April 13, 2007 
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Posted by: Herb: Friday, April 13th, 2007 | 
Search Engine Strategies New York 2007
From ClickZ: SES coverage at the opening
From ClickZ: At the close
A word from the girl searchers
Marketing
Email subject lines — keep it short
When email marketing doesn’t work: luxury goods
Whatever the tool, be sure it’s Word of Mouth based
In targeting, the bulls-eye is small. Make it count.
But, targeting takes work
Search and RSS
Using competitors’ trademarks for SEM a no-no in Utah
Social Media
Consider branding before “socializing??
True to its motto, Google will never be evil
Horizontal, vertical — Google dominates both ways
New acquisition for Google: DoubleClick
Yahoo!
“Momentum. Yahoo! has it. Google doesn’t.??
Blogs
More good news for business blogs: more people want to read them than write them
Around the Web
