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Web 2.0 and Wink

Exclusive Concepts Blog Team December 23, 2005

The name Web 2.0 has been used to contrast the web in its current state with the “traditional” web characterized by static websites and email. Among Web 2.0’s defining traits is a heightened emphasis on tagging.

Users tag and bookmark pages through sites like Digg, del.icio.us, and Yahoo, as well as within Wink itself to signify that content is noteworthy and to alert others interested in similar content that it may be useful to them. If I come across content with useful tips on baking cookies, I’ll tag the pages and categorize them under “baking” and “cookies” so that others can find them or so that I can return to them later.

Yesterday the formerly private search engine Wink made its service public. Wink’s search engine compiles results that have been tagged on sites like Digg and del.icio.us to provide users with content that is not just relevant to their search terms but that has the seal of approval of other users.

While some believe that there is no such thing as Web 2.0, it’s hard to deny that user input is playing more of a role online through things like tagging. Wink’s search engine will enable users to quickly sift through the “tagosphere” for relevant content.

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