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Conversion Wednesday

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Contingency Planning for May Day! – Conversion Wednesday

Dan G May 2, 2012

Want a comprehensive guide to creating strong technology contingency plans? The Contingency Plan Given that it’s the beginning of May, I thought this would be a good time to discuss Contingency Planning. At first pass, your organization’s contingency planning and testing could seem time-consuming and non-impactful. However, the very process of contingency planning can get… Continue Reading »

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Conversion Wednesday – Shopping Personality Targeting

Tim August 4, 2010

Every shopper, whether we’re talking about online shoppers or brick and mortar shoppers, have their own shopping personality. While everyone is unique and there are millions of different combinations and variations – the root psychological drivers can be broken out and people can often be placed into distinct segments. When trying to improve the conversion… Continue Reading »

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