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Posts Tagged ‘Conversion Optimization’

 
Dan T

Read Dan T's Bio

Wildcard Friday – Shipping Calculator Optimization

The placement of the shipping calculator is extremely important in the buying process for shoppers. It can exist throughout the tail end of the shopping experience, on the product pages, the add to c [...] Continue Reading

Caitlin

Caitlin

Conversion Wednesday – How Color Impacts Conversions on Your Website

There are several different ways a website can be affected by color, today I will be explaining 3 very important elements.

  1. The overall website color scheme
  2. How to make important [...] Continue Reading

Dan G

Read Dan G's Bio

Conversion Wednesday – Identifying Conversion Rate Bottlenecks

So everybody knows that Conversion Rate Bottlenecks hurt your bottom line.  You want your site to be intuitive and easy to use; so the maximum amount of the traffic you do get turns into conversions. [...] Continue Reading

Caitlin

Caitlin

The Conversion Approach to End All Guesswork

As a conversion specialist I am constantly coming up with new ways to increase conversion rates and reduce bounce rates for online stores. A typical issue that I find is when an online store that generates a great deal of traffic, has competitive prices, is still not converting despite all those strengths. So what makes a store [...] Continue Reading

admin

admin

Juicy Links: November 2 – November 6

THIS WEEK’S JUICY LINKS… E-commerce: Conversion: 15 Reasons Why Consumers Will Leave Your eCommerce Site If you think from customer’s perspective, they really don’t care about complexities in business they are looking for a simple and intuitive shopping experience. Read More Introducing Google Commerce Search: Finding holiday gifts faster The holiday season is [...] Continue Reading

admin

admin

Juicy Links: October 19 – October 23

THIS WEEK’S JUICY LINKS… E-commerce: After the Shipping Deadline: Holiday Merchandising Tips Unless you can afford free overnight shipping to holiday shoppers, you need a plan for merchandising your e-store for that period between the shipping cutoff date and Christmas Day. Read More Mystery Shop Your Site Before The Holidays Every year Lauren [...] Continue Reading

admin

admin

Juicy Links: August 17 – August 21

THIS WEEK’S JUICY LINKS… E-commerce: Ecommerce Know-How: Understanding Brand-Influenced Search Queries When shoppers navigate to a search engine and begin their queries, they usually have some idea of what they are looking for. In many cases, that initial idea is the result of brand-influence. Read More Web Design Tips: Three Ecommerce Web Design Trends Like fashion [...] Continue Reading

Exclusive Concepts Blog Team

Exclusive Concepts Blog Team

Mimic the Brick and Mortar Experience to Achieve Higher Sales

According to a recent A.C. Nielson survey, shoppers have concrete reasons for buying in "brick and mortar" stores rather than online. Below are the top reasons why people shop offline and my advice to ecommerce owners on how to mimic he "real" store feel to boost your sales.

A.C. Nielson sites:

  • "58% of the people polled shop in stores because they wanted to physically
  • evaluate the product before purchasing."
  • "52% didn't want to wait for the product to ship."
  • "43% didn't want to pay shipping and handling."
  • "27% wanted to talk to a sales person in person, before purchasing."
  • "23% thought they could find a better price in store."
Continue Reading

Caitlin

Caitlin

Online Usability: Tips from an avid user

The great thing about my job is, not only do I get to do what I love (optimize sites for conversion), but I am also the audience! I do about 80% of my shopping and research online, and I love to write product reviews to help my fellow online users. Here are a few points I [...] Continue Reading

Exclusive Concepts Blog Team

Exclusive Concepts Blog Team

Mimic the Brick and Mortar Experience to Achieve Higher Sales

According to a recent A.C. Nielson survey, shoppers have concrete reasons for buying in “brick and mortar” stores rather than online. Below are the top reasons why people shop offline and my advice to ecommerce owners on how to mimic the “real” store feel to boost your sales. A.C. Nielson sites: “58% of the people polled shop [...] Continue Reading

 
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