Scott Speaks at the President’s Forum of Boston
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 Loading ... Posted by: Scott: Wednesday, October 4th, 2006 |  

This morning I had the pleasure of speaking at The Presidents’ Forum of Boston, organized by The Entrepreneurship Institute (TEI). The event was attended by over 100 CEOs and Presidents of small to mid-market companies ranging in size from $3 million to $100 million.

There were some dynamic speakers today with very interesting stories to tell. Colin Angle from the iRobot Corporation spoke, as did Randy Papdellis from Ocean Spray Cranberries.

I was fortunate enough to speak on a panel with Sandy Lish of The Castle Group, and Don Kaplan of Kaplan Marketing. The subject: How to use marketing to bring your business to the next level.

An interesting discussion is guaranteed when you bring in the principal of a successful PR firm like The Castle Group, an experienced marketing strategist like Don Kaplan, and an Internet marketer like myself. That goes double when you are speaking to a group of sharp CEOs.

We didn’t agree on everything, but we all seemed to agree that businesses are best served when they take the time to develop a real marketing strategy, such that they approach marketing (PR, direct response marketing, Internet marketing, viral marketing) from a strategic mindset, rather than a tactical one.

I particularly enjoyed my fellow panelists because, although they’ve become leaders in the kind of marketing that pre-dates the Internet, they’ve still spent the time to understand and (where appropriate) embrace the Internet. Unfortunately, a lot of marketers don’t even know what the word “blog” means.

A fond thank you to Lyn from Administaff for inviting me. I’m happy to pass on her contact information to any of my readers looking for human resources solutions.