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Juicy Links: February 1 – February 5  
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Posted by: admin: Wednesday, February 3rd, 2010 | 
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| SEO: |
| Link Builders Discuss Backlink Analysis For Campaign Design – Part 1
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We asked link building experts 9 questions about backlink analysis… and got 20,000 words of response.
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ComScore Releases January Search Numbers (Bing Gains) & Year In Review
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Here, with all the usual caveats, are the comScore search numbers for January…
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| PPC:
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Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”
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Various marketers have offered advice on writing “killer” PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of “tips and tricks” may not be enough.
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Google’s AdWords Tool Helps with Both Pay-per-click and SEO
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The tool with the numbers that most directly represent search in the big engines is Google’s AdWords Keyword Tool…
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| Conversion: |
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The Portal Pattern: Core Conversion Marketing Strategies
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Sites built on the portal pattern include news sites, research sites, educational sites, forums and association sites. Most revenue-generating blogs follow the portal pattern. Overall, the primary goals of a portal are to get people to stick around, to view more pages, and to join or subscribe. Here are the conversion strategies that will impact these goals most.
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Four Strategies to Improve Shopper Experience
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The change to the shopper experience, both in physical stores and online, will be evolutionary in nature as retailers add feature upon feature and integrate rich Internet technologies like HTML 5’s SVG or Canvas APIs, Flash, or Silverlight.
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| Email: |
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Three Keys To Creating Actionable Insights
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Three numbers: 90; 10; 0. 90 is the percent of total time spent on an email campaign during which email marketers work on getting that campaign out the door. 10 is the percent of time spent in reporting and analysis. And zero is the amount of time most marketers spend figuring out how to optimize a program.
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It’s Not Just About the ROI
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Something other than ROI is motivating brands to increase social media and email budgets — while cutting budgets for print, radio, and television. So what is? Brand reputation.
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Around the Web:
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Introducing Google Buzz
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Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works.
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Some Content Hurts, Some Content Helps
In eCommerce, not all content is created equal. Google is continuing to issue algorithm updates that target site with low quality content…are you protecting your store from being flagged?
Join us as we explore how content can help you increase you Panda Quality Score, improve your site-wide rankings, and increase revenue from search.
When: On Demand
Request to view the webinar now!
- SEO Monday – Using PPC Data To Improve Organic Performance
(+90 rating, 18 votes)
- Conversion Wednesday – Identifying Conversion Rate Bottlenecks
(+60 rating, 12 votes)
- PPC Tuesday – Google Ad Text 101
(+55 rating, 11 votes)
- Why Too Many E-Commerce Business Owners Wrongfully Give Up on PPC – PPC Tuesday
(+45 rating, 13 votes)
- SEO Monday – The Unique Content Impact
(+45 rating, 11 votes)
- Bad Advice in the Wall Street Journal: Creating a Website for Almost Nothing
(+45 rating, 10 votes)
- Wildcard Friday – Why and How To Test Site Speed
(+45 rating, 9 votes)
- The Biggest Mistake in E-Commerce Copy Part II: Rectify the Mistake
(+40 rating, 14 votes)
- Gator Hunting versus Internet Marketing – Wildcard Friday
(+40 rating, 10 votes)
- SEO Monday – Google May Day Update
(+40 rating, 8 votes)
- View Archive
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