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Google No Longer Tagging Listings as Supplemental

Scott August 2, 2007

Check out this post on the Google blog. Google will no longer be labeling results in their index as being “supplemental,” and they offer some nuanced language suggesting the line between sites in their supplemental index and their main index will diminish.

There has been an outcry from webmasters begging Google to reverse course. For many, the supplemental label is a tip that problems exist and must be addressed.

About Author


In 1997, while still in high school, Scott Smigler founded Exclusive Concepts, a data-driven e-commerce marketing agency that has made the INC 5000 each of the last six years in a row. He later founded Conversions On Demand, a provider of hosted conversion-improvement software to more than 1,000 eTailers; and GrowByData, which helps e-retailers leverage the power of big data. View all posts by Scott →

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