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Financial Times Talks Online Advertising

Scott September 25, 2007

Two great articles from the FT:

Article One – Online advertisers may gain from downturn

“If marketing budgets shrink, and they are often the first to be cut in a downturn, digital will still continue to grow,” said Eric Bader, managing director of digital at MediaVest.

“The focus will be on advertising that can be measured for effectiveness, and online will gain share relative to television, newspapers or radio.”

Article Two – Online ads to overtake US newspapers

“In the 2007 study, published on Tuesday, VSS forecasts that online advertising will grow by more than 21 per cent per year to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011.”

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