Color Preferences
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 Loading ... Posted by: Herb: Thursday, April 27th, 2006 |  

This is a very interesting and useful study on color preferences based on age, gender, and associations.


Some interesting results:

• Blue is everyone’s favorite color, regardless of age or gender. Although men like it more than women.
• Green is very popular with the under 18 set and decreases in popularity as we age.
• Purple gets more popular as we grow older.
• Everyone’s least favorite colors: orange and brown. Then grey for women and yellow for men.
• People associate several primary and secondary colors like red, blue, yellow, green, purple, and orange to the word fun.
• Online stores need to have a color combination that promotes a quick transaction. Red is shown as the major color choice when associated with speed.
• Courage and Bravery are associated with Red, Blue and Purple
• Cheap and Inexpensive are associated with Yellow and Orange.
• Black and Blue are associated with quality and dependability.

If you’re developing a new website or sales collateral you might want to read
the article and consider the implications.