What I found most unique about Internet Retailer is that while most events related to “online” industry seem to either target large companies or small companies exclusively, this event seemed to be focused on small and medium-sized E-Commerce stores.

My initial reason for attending Internet Retailer was to promote OneTwoPunch, a collaboration between Exclusive Concepts and EY Studios, to offer niche-dominating strategies to the owners-managers of successful E-Commerce websites. Through OneTwoPunch we become the brand and online marketing department for our client-companies and the approach has resonated in a big way. We participated in the Yahoo! Small Business booth and I can’t say enough about the account and program management team there. What a smart and dedicated team!

Next year Internet Retailer will be held in Boston – our backyard. I can’t wait.

Exclusive Concepts, an authorized Yahoo! Small Business Partner, has designed and marketed hundreds of Yahoo! Store sites and has helped retail clients achieve millions in sales revenue through their online storefronts. Now, the firm is building on that experience with the addition of specialized Yahoo! programmers led by Herb Osher, Vice President of Web Development and a 20-year marketing veteran, combined with Exclusive Concepts’ seasoned eCommerce marketing team.

“Our new Yahoo! Store development services distinguish us from the competition in three ways: highly responsive customer service, fast turnaround, and sales results – online stores that attract qualified traffic and convert that traffic into sales,” said Scott Smigler, president and founder of Exclusive Concepts. “We combine the art of storefront design with the science of multivariate testing and other critical site optimization concepts.”

“Yahoo! Merchant Solutions is best-in-class among online storefronts for many organizations, but it is a proprietary platform that is best leveraged by those with specialized programming expertise. By creating a dedicated technical team focused on this platform, coupled with our deep expertise in improving usability, increasing conversion rates, and achieving prime search engine rankings, we have a winning combination to help clients become successful online merchants,” he added.

From an Exclusive Concepts client:

“$1.4 million – that’s how much our sales went up after one year of working with Exclusive Concepts. Critical to this success is the search engine optimization, pay-per-click marketing, and email newsletter services Exclusive Concepts provides,” said Steven Styles, president, SkyGeek.com. “All of the work they do is custom. I never feel like I’m receiving pre-packaged strategies.”

Exclusive Concepts offers a range of services built on the Yahoo! Merchant Solutions platform, including StoreBooster™, an advanced, fully managed, step-by-step solution for optimizing eCommerce sites, increasing traffic, improving sales, and retaining customers. Exclusive Concepts has also created two new, attractively priced, maintenance plans for the Yahoo! Store market.

For more information, please contact Dave Clemen, Vice President of Sales, at (781) 810-9107.

About Exclusive Concepts
Based in Waltham, Mass., Exclusive Concepts specializes in generating cost-effective online sales for business executives and entrepreneurs. Through expert online marketing services, Exclusive Concepts maximizes the Web’s potential to meet and exceed clients’ strategic marketing objectives. For more information, visit www.exclusiveconcepts.com.