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Chris

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Yahoo/MSN Transition Update – PPC Tuesday

Last week on PPC Tuesday I dove into MSN’s adCenter. If you missed it, be sure to go check it out.
Last year, MSN & Yahoo decided to merge their Search Advertising efforts to create a stron [...] Continue Reading

Scott

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Support Haiti By Shopping At These Yahoo! Store Merchants Feb 1st – Feb 5th

As reported on the Yahoo! Store Blog, during the week of February 1-5, the following Yahoo! stores will donate a percentage of every sale to charities including the Red Cross, Doctors Without Borders, Samaritan’s Purse, and World Vision: All Things Jeep Brides’ Village Bright and Bold Calypso Parrot Classic Charms Nature Chest Shop the Gift Basket Store Shower-Curtains.com Titanium-Buzz Continue Reading

Nik

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iPad – A New Wave of Progress for E-Commerce

Want an iPad anyone?  I kind of do as well.  Amidst an incredibly enduring day of work, I started hearing chatter about a new Apple tablet yesterday.  Apparently, now Bostonians will need to enunciate when differentiating references to their Apple devices, because your Red Sox stickered “i-pahd” won’t hold a candle to the new iPad.  [...] Continue Reading

Jin

Jin

E-Mail Thursday – Who Can I E-Mail?

A very common question I get from people that want to start an email marketing program is who can I email? This is an excellent and important question because if you email the wrong people, you can g [...] Continue Reading

Karyn

Karyn

Juicy Links: January 18 – January 22

THIS WEEK’S JUICY LINKS… SEO: Google re-ranking and personalized search study Has personalized search really changed the consistency of rankings? It’s an issue that has been spoken about many times in the search world. We set out to see what was up. After two rounds of research we noticed that this was unlikely to be the case. Read More Google’s [...] Continue Reading

Nik

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Unique SEO Content Rules Causing Algorisms Everywhere!

Intro – Covered in this article: Seeing Google’s big picture when it comes to algorithm changes. How Google’s recent changes reflect a new attitude towards SEO’s. What mechanism Google uses to disqualify duplicate content and how you can protect yourself. It never stops changing, folks.  Google’s algorithm is the Bugs Bunny to an SEO world filled with Elmer Fudds.  [...] Continue Reading

Joe

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How Did I Optimize For Local SEO?

The search landscape continues to mutate and Google devises new curveballs to throw at SEO’s, webmasters, and website owners. Therefore, what I call the “echoes” you create in the web will continue to become increasingly important for search rankings especially for people looking to rank in the local results. From my own experience I have [...] Continue Reading

Lauren

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How to Optimize Video for Search Engines

If you haven’t already done so, now is a great time to expand your website visibility by optimizing video for YouTube and other video platforms. Not only will your products, or website, have the ability to be found in YouTube (one of the top search engines), but the videos, if optimized properly, have the ability [...] Continue Reading

Joe

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The Importance of Committing to SEO

The success of an SEO firm largely rests on the achievements of its clients. In fact, the main focus of any internet marketing firm is to make their clients more successful. Yet, the main factor that will determine if a website sinks or swims in the search engines is the business owner’s willingness and ability [...] Continue Reading

Caitlin

Caitlin

The Conversion Approach to End All Guesswork

As a conversion specialist I am constantly coming up with new ways to increase conversion rates and reduce bounce rates for online stores. A typical issue that I find is when an online store that generates a great deal of traffic, has competitive prices, is still not converting despite all those strengths. So what makes a store [...] Continue Reading

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