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‘Video’

Kevin

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PPC Tuesday – Impression Share Metrics Update

Google has recently announced that they will be expanding their Impression Share performance data down to the Ad Group level.

In the past, Google has provided Impression Share metrics on a [...] Continue Reading

Rebecca

Rebecca

SEO Monday – Google Makes an Update

We aren’t lying to you when we say that page layout and user experience matter, and Google is now taking a stand to better a user’s experience when they announced on their blog yesterday that site [...] Continue Reading

Tim G

Tim G

Email Thursday – Know Your List Before You Grow Your List

Today, I will cover the topic, “Know Your List Before You Grow Your List.”

A lot of our clients are looking at how they can grow their email program in 2012. Most have put a concerted e [...] Continue Reading

Chris C.

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Conversion Wednesday – Optimize Your Site Right Now

Go through your top 25 most popular pages and identify what the purpose of the page is on your site.

The point of this is to identify which pages drive the most business for you. Th [...] Continue Reading

Matthew

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PPC Tuesday – AdWords Offer Extensions

Today, I will be discussing another new Google AdWords extension, offer extensions.

In my last PPC Tuesday I spoke briefly about offer extensions, but I’d like to dig deeper and share s [...] Continue Reading

Lauren

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Reminder: Update your Copyright Date – Wildcard Friday

You may remember almost a year ago to the day, I created a video reminder to update your copyright. Well I’m [...] Continue Reading

Elizabeth

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Email Thursday: How Small e-Commerce Stores Can Differentiate Themselves from Superstores through Email

My name is Elizabeth and I’m an SEO copywriter here at Exclusive Concepts. Today I’ll give you a few tips on how small e-commerce stores can differentiate themselves from superstores through email [...] Continue Reading

Dan G

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Conversion Wednesday – Decision Metrics

One of the most appealing aspects of conversion testing and analytics in general is its measurability. With a little digging, you can actually quantify what works and what doesn’t!

Anal [...] Continue Reading

Brian

Brian

PPC Tuesday – Negative Keywords

Negative keywords are a great way to minimize spending and effectively target and drive more qualified targeted traffic to your site.  While utilizing the different match types allows you to target s [...] Continue Reading

Joe

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SEO Monday – Top 3 SEO Predictions for 2012

If the past few updates and Google revisions have shown us anything, it is that, google is doing its best to display as many paid search results as possible. Also other Google entities such as sho [...] Continue Reading

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