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‘Scott Speaks’
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While browsing “DIGG” this morning, I found an interesting experiment by Max Pastukhov exploring how “MFA” websites (Made For AdSense) buy pay per click ads in Google, and resell those clicks through Google’s AdSense program.
Essentially, Internet entrepreneurs build simple websites targeting a niche like the insurance industry. The site has no content, it simply incorporates [...] Continue Reading
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Some industries are just “all over” Internet search marketing, and others are just way behind.
I’m convinced of the value of having a good publicist and coordinated PR campaign, and just this afternoon I started doing some research to understand the lay of the land.
How do PR firms segment themselves? What PR firms would be a [...] Continue Reading
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Over the past few months, we’ve given a lot of thought to who we are, and what we hope to become. Obviously we’re in the business of helping clients to market themselves online, but we don’t want to be defined simply by the service we offer.
We sat down and starting thinking about our core values [...] Continue Reading
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Search engine optimization is like any other form of marketing. Before you start, it’s important that you’ve done your homework. You should learn about who your customers are, what their needs are, and what your competitors do to appeal to them. But once you’ve done all of your homework and are ready to start the [...] Continue Reading
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One question we get all the time is whether it is worth it to pay $300 to submit a website into the Yahoo Directory. I was recently asked this question on the Yahoo Store forums. Here’s what I think…
The answer is that it depends. If you have a very small e-commerce store, for example, with [...] Continue Reading
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Google always keeps you honest. Just when you’ve found a good set of tactics to get high rankings in their search engine, they add another twist.
The latest major twist is Personalized Search. Google has been talking about this for a couple of years, and they’re working hard to implement it (it’s in Beta).
The big question [...] Continue Reading
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During my daily “predicting-the-future” session this morning with Robb, we spoke about how the world of PR would evolve to the point where “paid networkers?? lobby average blog authors to cover stories and promote products and services.
Yes, it seems an awful lot like spam, but it’s really Spam Plus…
Spam + Value.
The average email user gets [...] Continue Reading
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Just a quick note on a new feature of our blog.
We’ve leveraged AJAX to allow site visitors to rate the importance of each blog post, and have added the functionality to allow visitors to sort posts by importance.
We did this by creating new plug-ins for Movable Type. The feature has been architected using the ASP [...] Continue Reading
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I consider this a must-read for e-commerce site owners. NewEgg.com shares 7 tips to help you improve your online sales.
Obviously the results they discuss are anecdotal, but they raise very important issues that should be considered when developing an e-commerce site, in addition to some great ideas.
The seven points they cover:
1) Big Typeface
2) Wish lists
3) Make consumer reviews [...] Continue Reading
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BIGresearch’s latest “Simultaneous Media Study?? (SIMM) attempted to understand the influence of Internet Advertising on purchase decisions based on search engine preference.
Here are selected results in terms of percentage influence (the % influence on purchasing decisions)…
Electronics
Google: 30.5%
Yahoo: 27.5%
MSN: 24.9%
AOL: 23.9%
AskJeeves: 20.8%
All: 26.7%
Apparel/Clothing
Google: 15.1%
Yahoo: 17.6%
MSN: 16.1%
AOL: 17.8%
AskJeeves: 14.1%
All: 15.1%
Telecom Services
Google: 10.3%
Yahoo: 10.1%
MSN: 9.7%
Ask Jeeves: 9.6%
All: 9.6%
Home [...] Continue Reading
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Some Content Hurts, Some Content Helps
In eCommerce, not all content is created equal. Google is continuing to issue algorithm updates that target site with low quality content…are you protecting your store from being flagged?
Join us as we explore how content can help you increase you Panda Quality Score, improve your site-wide rankings, and increase revenue from search.
When: On Demand
Request to view the webinar now!
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