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‘Scott Speaks’
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This morning I had the pleasure of speaking at The Presidents’ Forum of Boston, organized by The Entrepreneurship Institute (TEI). The event was attended by over 100 CEOs and Presidents of small to mid-market companies ranging in size from $3 million to $100 million.
There were some dynamic speakers today with very interesting stories to tell. [...] Continue Reading
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Exclusive Concepts is pleased to announce that the cobbler’s children now have shoes!
The past few years have been especially busy, so much so that we’ve neglected our own marketing efforts. Our previous Website was in dire need of a makeover, and we felt it was time to “eat our own dog food?? so to speak. [...] Continue Reading
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Google will be providing what a number of us have been asking for, for years. The truth.
As a pay per click marketing management firm, one of the challenges we have is understanding how Google’s anti-fraud data meshes with our suspicions of click fraud. We have tools that help us to identify unusual click patterns that [...] Continue Reading
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A fairly new addition to “Google Labs” is “Google Trends.”
Google Trends monitors search volume and news reference volume on specific keyword searches. Using Google trends, you can monitor keywords for long-term growth and declines, and you can spot seasonality trends. You can also compare the popularity of two keywords to gain insight into the relative [...] Continue Reading
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Two weeks ago I highlighted Clarissa’s article on email productivity that appeared in the Boston Herald’s Women’s Business section (see link). This week, another friend and colleague, Don Kaplan, has earned a tip of that as well for his latest article in the Boston Business Journal.
Don’s article, “Lousy Websites and the new Nepotism,?? really strikes [...] Continue Reading
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Just a quick post to point to a study recently put out by comScore Networks, and to reaffirm a prediction I made at the end of last year.
I predicted that 2006 would be the year of content advertising. With the increasing value of Google’s content ad services, new advertising networks to promote blog marketing, Yahoo! [...] Continue Reading
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Clarissa Rodriguez, a productivity architect and valued colleague, was recently published in the Boston Herald’s Women’s Business section (link).
Clarissa tells us that:
“On average, employees spend two hours per day reading and responding to unproductive, low importance messages. That’s a hefty 12 weeks a year.”
And goes on to ask us:
“What would you and your employees each [...] Continue Reading
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Question: How do you set goals when working with your pay per click marketing firm? How do you position yourself for success?
My answer: First, it is helpful to understand the nature of the products and/or services being sold. What kind of margins do you have? What is the revenue opportunity? Do people tend to place [...] Continue Reading
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The writing was on the wall when Google extended its partnership with AOL months ago. Then, they talked about logos in the search results pages. Now, they’re talking about video. These “vPPC” ads will not appear in the search results pages, however, at least not for now. They will appear on the websites of Google’s [...] Continue Reading
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While browsing “DIGG” this morning, I found an interesting experiment by Max Pastukhov exploring how “MFA” websites (Made For AdSense) buy pay per click ads in Google, and resell those clicks through Google’s AdSense program.
Essentially, Internet entrepreneurs build simple websites targeting a niche like the insurance industry. The site has no content, it simply incorporates [...] Continue Reading
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When: October 6th 12pm EST
Q&A Webinar: What's Holding Your Site Back This Holiday Season?
Attend the first ever Exclusive Concept’s Q&A Webinar! Have your holiday questions answered by our SEO, PPC, and Conversion Analysts before it’s too late to capitalize on Q4 sales. Attend this fun and interactive webinar and get ahead of the competition this holiday season!
Learn more now
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- View Archive
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