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‘Scott Speaks’

Scott

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Questions about adCenter? Check Out Scott’s Article on Practical Ecommerce – Microsoft adCenter: An Initial Reaction

In late October, Microsoft’s Bing began powering all of the natural and paid search results in Yahoo!. Now, advertisers who wish to purchase sponsored search ads in either Yahoo! or Bing must do so through Microsoft adCenter. Given that the alliance has a combined market share of almost 30 percent of web searchers, and that [...] Continue Reading

Scott

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Bad Advice in the Wall Street Journal: Creating a Website for Almost Nothing

The following words appear on the very top of today’s Wall Street Journal in bold, red letters: “The Journal Report: Creating a Website for Almost Nothing.” Instead, the title should have been, “Creating a Website that Does Almost Nothing.” The Wall Street Journal is offering bad advice to millions of small business readers by recommending an [...] Continue Reading

Scott

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Internet Retailer Chicago, Yahoo! Merchant Solutions, OneTwoPunch, and More

It’s now one full week since Internet Retailer Chicago concluded and i’ve finally found a little time to blog about it. This was my first Internet Retailer and I can say without reservation that i’ll be attending their future conferences. What I liked most about the event was the opportunity to connect with friends, colleagues, [...] Continue Reading

Scott

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220 MySpace Employees on FaceBook

According to a new FaceBook advertising tool that we’re playing with, there are 220 MySpace employees with FaceBook accounts. Other companies with US employees on FaceBook: —- 5,000+ Google’ers —- 2,800+ IBM’ers —- 1,000+ United Nations’ers —- 5,000+ Apple’ers —- 200 WSJ’ers —- 500 FaceBook’ers —- 280 CNN’ers —- 260 FoxNews’ers Want to advertise to these people, or other networks? Contact us. Continue Reading

Herb

Herb

Scott on MSNBC

A while back Scott appeared on several segments on “Your Business” with J.J. Ramberg and Jeffrey Bussgang (General Partner, IDG Ventures). Here’s one of the segments… Business Answers: Ownership strategies Continue Reading

Scott

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My Times (My.NYTimes.com) – Now in Beta

Bravo to the The New York Times. They just launched a new feature called My Times that allows you to create your very own Internet start-page that aggregates content from the Times, but also from a variety of other important Internet sources. You’ve heard all the hype about RSS thanks to the “blog explosion,” but [...] Continue Reading

Scott

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Widget-Mania?

A colleague of mine shared this interesting article on the subject of “widgets.” It’s worth a read. My take… What are widgets? In a sense, Widgets are Web 2.0 versions of the small software applications and shareware that we saw in the 90’s, only they are web based and they are much more useful. If you are an [...] Continue Reading

Scott

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White-Water Rafting in Penobscot!

All work and no play… not a good recipe. So Scott Speaks will be off line for a week as I head north for my annual rafting trip to Maine, followed by a journey to the University of South Carolina to help my sister move in to college. If you have yet to take your first [...] Continue Reading

Scott

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Google Wireless Phone

Google is shopping a prototype for a new cell phone. Here is the WashingtonPost article. Google would give away FREE phones and subscriptions in exchange for pushing ads through the phone. In the article questions are raised as to whether people will be willing to listen to advertisements, but my guess is that Google will not ask [...] Continue Reading

Scott

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Flattery will get you anywhere…

Earlier in the year I gave a series of lectures on search engine marketing to classes at Bentley College. I’m a Bentley grad and i’ve always enjoyed going back on campus to share real-world perspectives on entrepreneurship and Internet marketing. I recently found this post and it made my day – it’s from one of the [...] Continue Reading

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