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Category Archives: PPC

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Google Quietly Updates Webmaster Guidelines, AdWords App for iOS Released

Exclusive Concepts Blog February 8, 2016

What a busy news cycle it has been! With Google rolling out updates at a breakneck pace, it’s more important than ever to keep an eye on the stories that will impact your business. Here are two such headlines: Google Webmaster Guidelines Update: What’s New? You may have heard that Google recently revamped its Webmaster… Continue Reading »

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Mobile Spend Up Despite PPC Growth Sluggishness in Q4

PPC Team February 1, 2016

Don’t ring the alarm quite yet; paid search is still growing. It’s just that its growth trajectory in Q4 2015 wasn’t as stratospheric as it was during the previous year. Numbers-wise, this translates to: Google: 5 percent growth (but down from 8 percent in Q4 last year) Bing & Yahoo: 7 percent growth (down from… Continue Reading »

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New AdWords Beta Aims to Improve Customer Segmentation

PPC Team January 11, 2016

Google has launched a new AdWords beta titled Customer Match. The beta provides improved segmentation options for targeting your core customers. Companies now have the ability to get more aggressive with their top tier customers while also enhancing their user experience. Before diving into strategy, we must first understand the new capabilities this beta offers…. Continue Reading »

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AdWords Updates: Detailed Store Visits and Expanded Structured Snippets

PPC Team December 14, 2015

Google recently unveiled two important AdWords updates involving structured snippets and its store visits metric: Store visits can now be broken out at a keyword- or ad-group-level, as well as being viewable by day, week, or month. Structured snippets can now display up to two lines of information in AdWords text ads. Let’s start with… Continue Reading »

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Big Shopping Days an Antiquated Idea? Google’s Numbers Show a Clear Change

Exclusive Concepts Blog October 26, 2015

If you expect shoppers to hold on to their wallets tightly until Black Friday or Cyber Monday, your expectations may be ill-informed. According to Google’s numbers from the previous holiday season, the days of website-crashing holiday traffic may be a thing of the past. The numbers indicate that “shopping moments,” rather than “marathons,” are becoming… Continue Reading »

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Enhancing Google Shopping Campaigns with Effective Search Query Analysis

Google Shopping Team September 21, 2015

“Really? This is what is triggering my ad? Interesting…” I’ll be honest, I’d be lying if I said I never spent part of my day looking for the most ridiculous (and oftentimes downright comical) search terms that trigger a client’s ad in Google Shopping. Although it may seem like a humorous way to pass time,… Continue Reading »

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Google Shopping Campaign Managers Rejoicing Addition of New Functionality

Google Shopping Team September 7, 2015

Exclusive Concepts’ Google Shopping team has seen the addition of exciting, new functionality roll out in some of our clients’ accounts. This feature mixes the capabilities of the dimensions tab with the subdivide product groups function. Take a look at the image below for a snapshot of what this looks like. The new functionality is… Continue Reading »

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Why Can’t I Bid on Keywords in Google Shopping?

Google Shopping Team August 31, 2015

You get your shopping feed in the Google Merchant Center, and then you start to create your first Google Shopping Campaign. Everything is in place, and then you realize, there is no place to bid on specific keywords for Google Shopping. How could this be possible? How will Google know what searches to display Shopping… Continue Reading »

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The Dangers of Estimated Conversions

Sean Evanko August 10, 2015

According to Google research, 90 percent of people start an activity on one device and finish it on another. If the metrics you use to measure success don’t take this into consideration then the marketing decisions you’re making may be misinformed — even if they are improving the metrics of a single device and single… Continue Reading »

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New Google Shopping Features: Optimizing Ad Formats for Mobile

Logan Durant August 3, 2015

In addition to the Google Buy Button (officially coined “Purchases on Google”), Google has announced new mobile ad features for Google Shopping that should improve user experience and increase click-through rates. 1) Swipe To Expand – This feature automatically expands Google Shopping ads when a user swipes the ad carousel on a mobile phone. It’s… Continue Reading »

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