Current Offers

Exclusive Concepts

Category Archives: PPC

420
GD Star Rating
loading...

Why Can’t I Bid on Keywords in Google Shopping?

Google Shopping Team August 31, 2015

You get your shopping feed in the Google Merchant Center, and then you start to create your first Google Shopping Campaign. Everything is in place, and then you realize, there is no place to bid on specific keywords for Google Shopping. How could this be possible? How will Google know what searches to display Shopping… Continue Reading »

423
GD Star Rating
loading...

The Dangers of Estimated Conversions

Sean Evanko August 10, 2015

According to Google research, 90 percent of people start an activity on one device and finish it on another. If the metrics you use to measure success don’t take this into consideration then the marketing decisions you’re making may be misinformed — even if they are improving the metrics of a single device and single… Continue Reading »

21
GD Star Rating
loading...

New Google Shopping Features: Optimizing Ad Formats for Mobile

Logan Durant August 3, 2015

In addition to the Google Buy Button (officially coined “Purchases on Google”), Google has announced new mobile ad features for Google Shopping that should improve user experience and increase click-through rates. 1) Swipe To Expand – This feature automatically expands Google Shopping ads when a user swipes the ad carousel on a mobile phone. It’s… Continue Reading »

429
GD Star Rating
loading...

Google’s New Buy Button and its Impact on Ecommerce, Google Shopping Ads

Logan Durant July 20, 2015

A Google AdWords beta was leaked through the Wall Street Journal on May 19 purporting the release of the Google Buy Button.  After the beans were spilled, Google quickly confirmed that the buy button is “imminent.” It is still unclear how this change will impact ecommerce sites dependent on Google Shopping traffic as a revenue source,… Continue Reading »

425
GD Star Rating
loading...

Bing Shopping Now Available to the Public

Google Shopping Team July 14, 2015

Bing Shopping campaigns, introduced as a beta in April, are now available to the public. The new campaign type shares much of the functionality of Google’s Shopping campaigns, which can now be imported directly into Bing Ads. What’s new with Bing Shopping campaigns? Similar to the migration to Google Shopping in 2014, Bing Ads is now… Continue Reading »

425
GD Star Rating
loading...

Is Yahoo Gemini Worth Your Time? ‘Maybe So,’ Say Our Experts

Sean Evanko July 6, 2015

Have you heard about Yahoo Gemini? Gemini is a PPC platform owned and operated by Yahoo that serves PPC native ads across all devices and will serve text ads on mobile devices on Yahoo and Yahoo partner sites. Interestingly enough, Yahoo is defining mobile devices as tablets and smartphones — a departure from how AdWords… Continue Reading »

437
GD Star Rating
loading...

Smash Puny Ad Copy with these 5 Herculean Tips

Stacy Caprio May 4, 2015

What does it take to create super-strong ad copy? Nothing except the correct approach. Here, we’ll share five tried-and-true ideas for writing ad copy that has a competitive edge. Once you learn these methods, you should expect your ad copy to be positioned for exceptional performance, which is a claim that we will set out… Continue Reading »

24
GD Star Rating
loading...

Product Feed Alert: New Requirement for Carrier-Calculated Shipping

Logan Durant March 30, 2015

An important announcement was made by carriers FedEx and UPS  at the end of 2014. They announced that they will no longer calculate shipping costs by weight as of April 2015; instead, they’ll use “dimensional weight.”  This is to encourage customers to ship items in smaller parcels, thus increasing the number of packages that can… Continue Reading »

68
GD Star Rating
loading...

PPC Campaign Creation: Understanding Location Settings

PPC Team March 16, 2015

This is a recurring series designed to help you gain a better understanding of what goes into often misunderstood PPC campaign settings. Here, we will include tips, tricks and other expert insights that we hope will help you make better decisions for — and ultimately improve — your business. There’s more than meets the eye… Continue Reading »

Login to your account

Can't remember your Password ?

Register for this site!