Every single AdWords campaign in every unique AdWords account needs to be upgraded to Enhanced Campaigns by July 22nd or Google will make the migration for you. Over the past few months, we’ve been upgrading our clients’ accounts to Enhanced while working to maintain the results and features of legacy campaigns. Google recently launched a… Continue Reading »
Each week imaginary CEO Adam receives dozens of sales calls and emails that promise to bring more qualified traffic to his online store. These advertising pitches focus on a wide range of channels including search engines, shopping portals, social media, email, print ads, television ads, and more. Adam ignores most of these phone calls but… Continue Reading »
We’ve previously discussed several ways merchants can achieve amazing results with Google Shopping (PLAs), but we haven’t delved into the optimal account setup. The truth is that there are many ideas and structures to test in PLA campaigns. When you are running campaigns, it’s imperative that you create a hierarchy that showcases your top products,… Continue Reading »
Our Director of Paid Search Matthew Umbro and Google Shopping Specialist Logan Durant will be sharing the secrets to Profiting from Google Shopping. Join them for this FREE WEBINAR on Wednesday, April 24th at 1:00pm EST. They will be presenting an overview of Google Shopping, its impact on your online retail business, and will be covering… Continue Reading »
Client: The Online Drug Store Service: Google Shopping Annual Revenue: $2 million Platform: Volusion Snapshot The Online Drug Store decided to make an innovative change in their PPC management by adding Google Shopping. Challenge Restrict costs-per-conversion and optimize product feed. Solution Establish strict CPC ceiling and revise campaign targets. Results Overall site transaction increase of 282.67%, and an overall… Continue Reading »
By the end of June of this year, all legacy PPC campaigns will need to be migrated to Enhanced Campaigns. At Exclusive Concepts, we have already begun the process of migrating our clients’ accounts. Along the way, we’ve learned how to best make the transition while utilizing the new Enhanced Campaigns capabilities. The following is a… Continue Reading »
Ever since Google announced that its Shopping service was switching from a free to paid model, “Google Shopping” has been on the lips of every marketer and e-commerce merchant. It’s an existing service from Google that has been completely transformed to a pay per click model, and it offers massive potential for expanding your advertising… Continue Reading »
By now you know that Google Shopping (Product Listing Ads) has transformed the way Exclusive Concepts thinks about and executes ecommerce PPC campaign strategies. We even created a new service around Google Shopping because it’s that important. We’re here to tell you why you must enter into the Google Shopping arena if you haven’t already. … Continue Reading »
Client: Cyberweld Service: PPC Annual Revenue: $10 million Platform: Yahoo! Snapshot Like many other companies, welding products distributor Cyberweld relied on PPC to act as a revenue catalyst. Cyberweld’s PPC growth required a well-rounded, multi-faceted approach that accounted for all of the client’s idiosyncrasies. Challenge Overcome restrictive profit margins with efficient PPC management. Solution A dynamic mixture of newly unveiled and proven techniques leads to… Continue Reading »
A couple of months ago Exclusive Concepts was introduced to a new AdWords format called Dynamic Display Ads that has the potential to reshape how remarketing campaigns are run. This feature allows advertisers to remarket to visitors by showing them the specific products they viewed. These products are pulled from the advertisers’ Google Merchant Center feed… Continue Reading »
