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Category Archives: PPC

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The Impact of Google’s Removal of Side PPC Ads

Exclusive Concepts Blog April 25, 2016

You may have noticed that Google officially removed right-side PPC ads from desktop search results about two months ago. The search engine said that the reason for this was pretty simple: side-placed AdWords ads simply don’t get enough clicks. Now, when users enter a query, the Google results page will display as many as four paid… Continue Reading »

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Coming Soon: AdWords to Get a Makeover

Exclusive Concepts Blog April 4, 2016

You may recall that Google dropped some big news last June at SMX Advanced in Seattle, announcing that AdWords will get a facelift. This week, Google unveiled the first glimpse into the redesign with a blog post and a screenshot on the official AdWords blog. Google says the new version of AdWords won’t be live… Continue Reading »

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DIY SEO Keyword Research: Four Helpful Tools

Ryan Duff March 28, 2016

Don’t have the requisite knowledge or access to class-leading SEO tools? Fear not, as there are a number of DIY SEO tips you can use to gather valuable insights. You can kickstart your keyword research by using these foundational and easy-to-use keyword search tools: 1. Google Keyword Planner — Google AdWords’ free Keyword Planner makes it… Continue Reading »

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Eye-Tracking Study Reveals How Users Interact with Mobile SERPs

Exclusive Concepts Blog March 14, 2016

In a second eye-tracking study designed to explore how Google users interact with its mobile Search Engine Results Page (SERP), Mediative set out to dig up some essential user behavior cues about the mobile experience on Google. What it found wasn’t all that surprising. The No. 1 organic search result is still the most important… Continue Reading »

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Google Quietly Updates Webmaster Guidelines, AdWords App for iOS Released

Exclusive Concepts Blog February 8, 2016

What a busy news cycle it has been! With Google rolling out updates at a breakneck pace, it’s more important than ever to keep an eye on the stories that will impact your business. Here are two such headlines: Google Webmaster Guidelines Update: What’s New? You may have heard that Google recently revamped its Webmaster… Continue Reading »

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Mobile Spend Up Despite PPC Growth Sluggishness in Q4

Exclusive Concepts Blog February 1, 2016

Don’t ring the alarm quite yet; paid search is still growing. It’s just that its growth trajectory in Q4 2015 wasn’t as stratospheric as it was during the previous year. Numbers-wise, this translates to: Google: 5 percent growth (but down from 8 percent in Q4 last year) Bing & Yahoo: 7 percent growth (down from… Continue Reading »

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New AdWords Beta Aims to Improve Customer Segmentation

PPC Team January 11, 2016

Google has launched a new AdWords beta titled Customer Match. The beta provides improved segmentation options for targeting your core customers. Companies now have the ability to get more aggressive with their top tier customers while also enhancing their user experience. Before diving into strategy, we must first understand the new capabilities this beta offers…. Continue Reading »

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AdWords Updates: Detailed Store Visits and Expanded Structured Snippets

PPC Team December 14, 2015

Google recently unveiled two important AdWords updates involving structured snippets and its store visits metric: Store visits can now be broken out at a keyword- or ad-group-level, as well as being viewable by day, week, or month. Structured snippets can now display up to two lines of information in AdWords text ads. Let’s start with… Continue Reading »

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Big Shopping Days an Antiquated Idea? Google’s Numbers Show a Clear Change

Exclusive Concepts Blog October 26, 2015

If you expect shoppers to hold on to their wallets tightly until Black Friday or Cyber Monday, your expectations may be ill-informed. According to Google’s numbers from the previous holiday season, the days of website-crashing holiday traffic may be a thing of the past. The numbers indicate that “shopping moments,” rather than “marathons,” are becoming… Continue Reading »

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Enhancing Google Shopping Campaigns with Effective Search Query Analysis

Google Shopping Team September 21, 2015

“Really? This is what is triggering my ad? Interesting…” I’ll be honest, I’d be lying if I said I never spent part of my day looking for the most ridiculous (and oftentimes downright comical) search terms that trigger a client’s ad in Google Shopping. Although it may seem like a humorous way to pass time,… Continue Reading »

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