Exclusive Concepts Blog

Category Archives: PPC

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eCommerce Guide to Google – Version Q3 2014 (Recording Coming Soon)

Nik Rajpal June 18, 2014

We will explore how Google has turned the tables on SEO, making it (for the most part) a lose-lose situation and identify the silver lining discovered by Exclusive Concepts. At the same time, we’ll look into how Adwords has improved and has turned into a significant win-win in online retail. Viewed by over 1,000 online… Continue Reading »

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The 411 on Google AdWords “Not Provided”

Matthew April 14, 2014

Following along in the footsteps of SEO, Google AdWords has announced that “Not Provided” will be coming to paid search. Citing efforts to keep user searches secure, Google will no longer extend the query to Google Analytics. Similar to SEO, merchants will lose the ability to see the actual paid search queries that triggered their… Continue Reading »

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Exclusive Concepts Services Overview

Nik Rajpal March 4, 2014

In this short video, we’ll quickly review some highlights of Exclusive Concepts, including accolades, services, brand promise and company values. Exclusive Concepts is the leader in do-it-for-you ecommerce marketing services. Exclusive Concepts would like to thank our clients for their continued patronage — because of you, we have continued to rank on the INC 5000… Continue Reading »

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Google Panda Is 3 Years Old Today

Nik Rajpal February 24, 2014

3 years ago, Google Panda first reared it uninvited head. Some learned to love it; most learned to submit themselves to its power. Today, we want the masses who have yet to see the light at the heart of the Panda to learn how they too can become one with this magnificent algorithm. Will you… Continue Reading »

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Most Effective Google Shopping Approach

Nik Rajpal February 14, 2014

In this On Demand Webinar, Google and Exclusive Concepts will come together to help you clearly understand the most advanced and effective approach to creating high performance results from Google Shopping, also known as Product Listing Ads (PLA). Some details: As we have reviewed the settings and methods of hundreds of ecommerce stores this past… Continue Reading »

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eCommerce Guide to Google 2014

Nik Rajpal January 24, 2014

View Version Updated for Q3 2014 In this on demand webinar, we will explore how Google has turned the tables on SEO, making it (for the most part) a lose-lose situation and identify a profitable silver-lining. At the same time, we’ll look into how Adwords has improved and has turned into a significant win-win. Some… Continue Reading »

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Quickly Increase Your Average-Order-Value

Sean Evanko July 18, 2013

Have you ever managed a PPC account that saw great conversion metrics, but revenue failed to meet goals? Conversion rates are up, cost-per-conversions down, total conversions are increasing year-over-year and yet your revenue is decreasing? A possible culprit may be a sinking average-order-value (AOV). There are a few possible causes for a declining AOV: Current… Continue Reading »

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Assessing the AdWords Campaign Upgrade Center

Matthew May 24, 2013

Every single AdWords campaign in every unique AdWords account needs to be upgraded to Enhanced Campaigns by July 22nd or Google will make the migration for you. Over the past few months, we’ve been upgrading our clients’ accounts to Enhanced while working to maintain the results and features of legacy campaigns. Google recently launched a… Continue Reading »

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Deciding which inbound marketing channels to prioritize

Scott May 9, 2013

Each week imaginary CEO Adam receives dozens of sales calls and emails that promise to bring more qualified traffic to his online store. These advertising pitches focus on a wide range of channels including search engines, shopping portals, social media, email, print ads, television ads, and more. Adam ignores most of these phone calls but… Continue Reading »

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The Anatomy of a Great Google Shopping Campaign

Matthew May 1, 2013

We’ve previously discussed several ways merchants can achieve amazing results with Google Shopping (PLAs), but we haven’t delved into the optimal account setup. The truth is that there are many ideas and structures to test in PLA campaigns. When you are running campaigns, it’s imperative that you create a hierarchy that showcases your top products,… Continue Reading »

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