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‘PPC’
 Read Matthew's Bio
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In the middle of July Google AdWords released a new feature to the performance segmentation report called “Top vs. side” performance. This report allows you to view metrics when your ad shows abo [...] Continue Reading
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Read Matthew's Bio
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My name is Matthew and I am a PPC Specialist at Exclusive Concepts. Today, I will be going over the most recent version of AdWords Editor, Version 9.5. Before we discuss the improvements in the late [...] Continue Reading
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 Read Sarah's Bio
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Today I’d like to talk about advertising on your trademark or brand terms. This is a low cost, high conversion area that many retailers overlook.
Many retailers neglect to advertise on brand terms. Some overlook this opportunity, and others figure that if they are placed first naturally, there is no reason to pay additional money [...] Continue Reading
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admin
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Hi and Welcome to Exclusive Concepts’ Your Daily Concept – Get Smarter Everyday.
My name is Chris and today is PPC Tuesday.
Last week on PPC Tuesday, my colleague Kevin recapped [...] Continue Reading
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 Read Kevin's Bio
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My name is Kevin and I will be delivering today’s daily concept. This past week, Chris and I hosted a webinar highlighting some of the newest enhancements to the Google’s AdWords product. Today I [...] Continue Reading
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admin
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Hi. Welcome to Exclusive Concepts' Your Daily Concept – Get Smarter Everyday.
Last week on PPC Tuesday, my colleague Kevin reviewed how SEO efforts & Pay Per Click plays off each other. If y [...] Continue Reading
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Read Kevin's Bio
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While talking to many clients through the years I inevitably have a conversation on whether or not they should be focusing their online marketing efforts more on SEO or PPC. The answer is simple, you [...] Continue Reading
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admin
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Last week Google announced a subtle change to their Display URL Policy. They are now requiring any advertising that lands on pages that live on hosted domains (large domains that allow different users to have pages on them) must represent the sub domain in the display URL.
Google has always placed an emphasis on transparent advertising [...] Continue Reading
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Read Kevin's Bio
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As we enter the world of Paid Search in the year 2010 Google continues to roll out new and exciting extensions to enhance the paid search experience. The two newest Ad Extensions come in the form of Click-to-Call Ads for mobile ads as well as Lead Form Extensions.
Click-to-Call Ads will dramatically change the way that [...] Continue Reading
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admin
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2009 marked a period of significant growth for search marketing traffic. As the internet grew more ubiquitous, recession driven advertising dollars were moved from offline to online outlets, just as bargain hunting shoppers put more of their trust in online stores. ECI leveraged this shift for its clients, adapting to the latest technologies and advancements [...] Continue Reading
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Some Content Hurts, Some Content Helps
In eCommerce, not all content is created equal. Google is continuing to issue algorithm updates that target site with low quality content…are you protecting your store from being flagged?
Join us as we explore how content can help you increase you Panda Quality Score, improve your site-wide rankings, and increase revenue from search.
When: On Demand
Request to view the webinar now!
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