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Exclusive Concepts Blog

Category Archives: PPC

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Google and Exclusive Concepts Present: Are You Prepared for Holiday 2014?

Nik Rajpal October 16, 2014

There’s nothing like the feeling you get at the end of a Holiday season, knowing you did everything right. This year, Google and Exclusive Concepts have teamed up for a webinar to help you get there for 2014. We’ll cover major trends you didn’t know, comprehensive tips for planning this Holiday season, case studies you… Continue Reading »

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Google Produces Hangout Video Focused on Exclusive Concepts

Nik Rajpal October 15, 2014

When you take a small dream and live it with full passion, amazing things happen. At the end of 2013, we decided to push our teaching efforts as far as they could go – getting in front of as many online retailers as we could and teaching them everything we knew about any given topic… Continue Reading »

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1 GIANT Webinar | 6 Online Retail Topics

Leanne Gilardi September 17, 2014

Save your time – you don’t need to read through endless blogs.   We’ve got you covered in this special, GIANT webinar! It’s a one-hour sprint – and we’re bringing some of the brightest minds in online retail marketing to give you the lowdown on one major, timely topic each. That’s six GIANT topics in 60-minutes…. Continue Reading »

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Online Retail SEO, PPC and PLA | eCommerce Guide to Google 2014

Nik Rajpal August 28, 2014

On Demand Webinar In this recording, we explore how Google has turned the tables on SEO, making it (for the most part) a lose-lose situation and identify the silver lining discovered by Exclusive Concepts. At the same time, we’ll look into how Adwords has improved and has turned into a significant win-win in online retail…. Continue Reading »

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The Future of Mobile PPC

Sean Evanko August 28, 2014

To date, it has been easy to exclude mobile from a paid search advertising. On the backend, a button click can completely remove mobile from your strategy. That alone shouldn’t be worrisome to most, but when you consider the number of people willing to go this route, the motivation to overlook mobile is perplexing. Mobile… Continue Reading »

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How to Keep Ballooning Cost Per Acquisition Numbers Grounded

Sean Evanko July 28, 2014

Have you observed your year-over-year cost-per-acquisitions (CPA) increasing in AdWords? Do you understand why? By only looking in your AdWords account you may have a difficult time pinpointing the reasons for the increases. The answer lies externally — at least partially. First let’s look at Google Shopping. Last year the number of retailers advertising on… Continue Reading »

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The 411 on Google AdWords “Not Provided”

Exclusive Concepts Blog April 14, 2014

Following along in the footsteps of SEO, Google AdWords has announced that “Not Provided” will be coming to paid search. Citing efforts to keep user searches secure, Google will no longer extend the query to Google Analytics. Similar to SEO, merchants will lose the ability to see the actual paid search queries that triggered their… Continue Reading »

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Exclusive Concepts Services Overview

Nik Rajpal March 4, 2014

In this short video, we’ll quickly review some highlights of Exclusive Concepts, including accolades, services, brand promise and company values. Exclusive Concepts is the leader in do-it-for-you ecommerce marketing services. Exclusive Concepts would like to thank our clients for their continued patronage — because of you, we have continued to rank on the INC 5000… Continue Reading »

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Google Panda Is 3 Years Old Today

Nik Rajpal February 24, 2014

3 years ago, Google Panda first reared it uninvited head. Some learned to love it; most learned to submit themselves to its power. Today, we want the masses who have yet to see the light at the heart of the Panda to learn how they too can become one with this magnificent algorithm. Will you… Continue Reading »

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Most Effective Google Shopping Approach

Nik Rajpal February 14, 2014

In this On Demand Webinar, Google and Exclusive Concepts will come together to help you clearly understand the most advanced and effective approach to creating high performance results from Google Shopping, also known as Product Listing Ads (PLA). Some details: As we have reviewed the settings and methods of hundreds of ecommerce stores this past… Continue Reading »

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