Current Offers

Exclusive Concepts

Category Archives: PPC

GD Star Rating
loading...

A Week Filled with AdWords Updates

Exclusive Concepts Blog August 1, 2016

This week, Google went live with three new ad innovations: expanded text ads, responsive ads and more robust device bidding. The search engine announced that its old standard text ads will be completely phased out as of Oct. 26. So what does all of this mean? New expanded text ads (ETAs) will feature two headlines… Continue Reading »

GD Star Rating
loading...

New Study Finds Changes in the Way Users View Search Results

Exclusive Concepts Blog July 4, 2016

Back in 2006, user experience researcher Jakob Nielson published a study suggesting that users generally read web content — including the Search Engine Results Page (SERP) on Google and Bing — in an F-shaped pattern. His eye-tracking studies revealed that users first read content in two horizontal movements, and then read in a single vertical… Continue Reading »

GD Star Rating
loading...

News in Review: A Google Ads Makeover, TLD Keyword Trickery & More

Exclusive Concepts Blog June 17, 2016

It was a busy week for e-commerce. Here’s a recap of last week’s news-makers: Green is the New Yellow on Google Ads Last week, some Google users noticed something a bit different on their search results page. Instead of the yellow icon that once appeared next to paid ads on the SERP, users are now reporting… Continue Reading »

GD Star Rating
loading...

Tracking Your Sales: Offline Shoppers Matter, Too

Exclusive Concepts Blog June 13, 2016

If you have a brick-and-mortar presence and are having difficulty bridging the metrics gap between online and off, you may be looking at an incomplete picture. There are a number of subtle cues and user behaviors that indicate a potential online purchase has moved offline. For example: tracking users who visited your store location and/or… Continue Reading »

GD Star Rating
loading...

The Impact of Google’s Removal of Side PPC Ads

Exclusive Concepts Blog April 25, 2016

You may have noticed that Google officially removed right-side PPC ads from desktop search results about two months ago. The search engine said that the reason for this was pretty simple: side-placed AdWords ads simply don’t get enough clicks. Now, when users enter a query, the Google results page will display as many as four paid… Continue Reading »

GD Star Rating
loading...

Coming Soon: AdWords to Get a Makeover

Exclusive Concepts Blog April 4, 2016

You may recall that Google dropped some big news last June at SMX Advanced in Seattle, announcing that AdWords will get a facelift. This week, Google unveiled the first glimpse into the redesign with a blog post and a screenshot on the official AdWords blog. Google says the new version of AdWords won’t be live… Continue Reading »

GD Star Rating
loading...

DIY SEO Keyword Research: Four Helpful Tools

Ryan Duff March 28, 2016

Don’t have the requisite knowledge or access to class-leading SEO tools? Fear not, as there are a number of DIY SEO tips you can use to gather valuable insights. You can kickstart your keyword research by using these foundational and easy-to-use keyword search tools: 1. Google Keyword Planner — Google AdWords’ free Keyword Planner makes it… Continue Reading »

GD Star Rating
loading...

Eye-Tracking Study Reveals How Users Interact with Mobile SERPs

Exclusive Concepts Blog March 14, 2016

In a second eye-tracking study designed to explore how Google users interact with its mobile Search Engine Results Page (SERP), Mediative set out to dig up some essential user behavior cues about the mobile experience on Google. What it found wasn’t all that surprising. The No. 1 organic search result is still the most important… Continue Reading »

GD Star Rating
loading...

Google Quietly Updates Webmaster Guidelines, AdWords App for iOS Released

Exclusive Concepts Blog February 8, 2016

What a busy news cycle it has been! With Google rolling out updates at a breakneck pace, it’s more important than ever to keep an eye on the stories that will impact your business. Here are two such headlines: Google Webmaster Guidelines Update: What’s New? You may have heard that Google recently revamped its Webmaster… Continue Reading »

GD Star Rating
loading...

Mobile Spend Up Despite PPC Growth Sluggishness in Q4

Exclusive Concepts Blog February 1, 2016

Don’t ring the alarm quite yet; paid search is still growing. It’s just that its growth trajectory in Q4 2015 wasn’t as stratospheric as it was during the previous year. Numbers-wise, this translates to: Google: 5 percent growth (but down from 8 percent in Q4 last year) Bing & Yahoo: 7 percent growth (down from… Continue Reading »

Login to your account

Can't remember your Password ?

Register for this site!