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Exclusive Concepts Blog

Category Archives: PPC

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Video Chat: Common Google Shopping Feed Errors

Exclusive Concepts Blog December 8, 2014

Are you facing critical challenges, errors or feed suspension issues in your Google Shopping (AdWords PLA) feed or merchant center account? Exclusive Concepts’ Logan Durant and Vladimir Shvorin offer helpful advice to online retailers encountering these issues. Topics range from character limits for titles, descriptions and product IDs, to the importance of taking quick action.

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The E-Commerce Rundown: Pre-Thanksgiving News

Exclusive Concepts Blog November 26, 2014

Looking for business-impacting news that’s certain to make a difference in your world? This is Exclusive Concepts’ E-Commerce Rundown, where we share the most relevant industry news, served alongside our unique insights. Yahoo becomes FireFox’s new default search engine, but not in the EU. Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo… Continue Reading »

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2015: The Next Frontier of Search Marketing for Online Retail

Nik Rajpal November 24, 2014

I’d say we did well by our clients this year. PPC: Average 900% increase in profit generated per AdWords account SEO : Not a single SEO client was impacted negatively by Panda 4.0 Non-clients also won. We had thousands of online retailers learn to harness our approaches through our comprehensive webinar series (live and on-demand),… Continue Reading »

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Google and Exclusive Concepts Present: Are You Prepared for Holiday 2014?

Nik Rajpal October 16, 2014

There’s nothing like the feeling you get at the end of a Holiday season, knowing you did everything right. This year, Google and Exclusive Concepts have teamed up for a webinar to help you get there for 2014. We’ll cover major trends you didn’t know, comprehensive tips for planning this Holiday season, case studies you… Continue Reading »

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Google Produces Hangout Video Focused on Exclusive Concepts

Nik Rajpal October 15, 2014

When you take a small dream and live it with full passion, amazing things happen. At the end of 2013, we decided to push our teaching efforts as far as they could go – getting in front of as many online retailers as we could and teaching them everything we knew about any given topic… Continue Reading »

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1 GIANT Webinar | 6 Online Retail Topics

Leanne Gilardi September 17, 2014

Save your time – you don’t need to read through endless blogs.   We’ve got you covered in this special, GIANT webinar! It’s a one-hour sprint – and we’re bringing some of the brightest minds in online retail marketing to give you the lowdown on one major, timely topic each. That’s six GIANT topics in 60-minutes…. Continue Reading »

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Online Retail SEO, PPC and PLA | eCommerce Guide to Google 2014

Nik Rajpal August 28, 2014

On Demand Webinar In this recording, we explore how Google has turned the tables on SEO, making it (for the most part) a lose-lose situation and identify the silver lining discovered by Exclusive Concepts. At the same time, we’ll look into how Adwords has improved and has turned into a significant win-win in online retail…. Continue Reading »

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The Future of Mobile PPC

Sean Evanko August 28, 2014

To date, it has been easy to exclude mobile from a paid search advertising. On the backend, a button click can completely remove mobile from your strategy. That alone shouldn’t be worrisome to most, but when you consider the number of people willing to go this route, the motivation to overlook mobile is perplexing. Mobile… Continue Reading »

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How to Keep Ballooning Cost Per Acquisition Numbers Grounded

Sean Evanko July 28, 2014

Have you observed your year-over-year cost-per-acquisitions (CPA) increasing in AdWords? Do you understand why? By only looking in your AdWords account you may have a difficult time pinpointing the reasons for the increases. The answer lies externally — at least partially. First let’s look at Google Shopping. Last year the number of retailers advertising on… Continue Reading »

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