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Exclusive Concepts Blog

Category Archives: PPC

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Product Feed Alert: New Requirement for Carrier-Calculated Shipping

Logan Durant March 30, 2015

An important announcement was made by carriers FedEx and UPS  at the end of 2014. They announced that they will no longer calculate shipping costs by weight as of April 2015; instead, they’ll use “dimensional weight.”  This is to encourage customers to ship items in smaller parcels, thus increasing the number of packages that can… Continue Reading »

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PPC Campaign Creation: Understanding Location Settings

PPC Team March 16, 2015

This is a recurring series designed to help you gain a better understanding of what goes into often misunderstood PPC campaign settings. Here, we will include tips, tricks and other expert insights that we hope will help you make better decisions for — and ultimately improve — your business. There’s more than meets the eye… Continue Reading »

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Bing Ads Aims to Stay Ahead of a Growing Mobile Search Audience

Exclusive Concepts Blog February 23, 2015

The following is a guest blog article written by an expert contributor for Exclusive Concepts. The views within it belong to the writer, not the publisher. Today, 89 percent of consumers use a search engine to help with purchase decisions — be it for movie tickets, comparing cars or searching for new shoes. Bing Ads… Continue Reading »

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Study Details Extent of ‘Blind Spot’ in Call-to-Click Advertising

Exclusive Concepts Blog February 16, 2015

A study conducted by the Marchex Institute, a call analytics company, determined that marketers spent upwards of $4 billion on call-to-click advertising in 2014, generating around 50 million ad-driven phone calls. The Marchex study focused on the dilemma created when a user clicks on a call extension, which triggers a potential sales event that occurs… Continue Reading »

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Advanced Marketing Guide to Online Retail 2015

Nik Rajpal January 22, 2015

2015 is going to be huge for online retailers that do things right. It’s our job to make sure you get there. In this on demand webinar, here’s what you’ll get: 00:00 – Introduction and personal stories from our presenter, audience 05:15 – Holiday Recap – what you should’ve done and why 07:15 – 2014… Continue Reading »

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It’s Game Time. Do You Know Where Your PPC Strategy Is?

Exclusive Concepts Blog January 19, 2015

Analyze Interest Take some time to look closely at where your site’s foot traffic is coming from. If you’re able to analyze where the majority of your clicks originate, you’ll be able to quickly see how you need to tailor your strategy. This quick tip will help you determine whether or not your approach needs some polishing, and… Continue Reading »

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Five of Our Most Popular Posts from 2014 to Prepare You for 2015

Exclusive Concepts Blog January 5, 2015

Those 365 days flew by, didn’t they? And before we knew it, we were here. Twenty-fifteen. Looking back at the past year in its totality, hopefully you realize how important it is to make the most of each day. Today, why not accomplish that by reading some of our most popular posts from 2014? As… Continue Reading »

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Google AdWords Gets ‘Store Visits’ Metric to Show Brick-and-Mortar Impact

Exclusive Concepts Blog December 22, 2014

For businesses that have struggled to correlate reverberations from their online efforts with brick-and-mortar foot traffic, it’s time to rejoice. Inside AdWords, merchants will now see “Store Visits” factored into “Estimated Total Conversions,” helping them concretely quantify something that was once difficult to gauge. While online-only stores can essentially ignore this development, those with busy… Continue Reading »

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