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‘PPC Tuesday’

Matthew

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PPC Tuesday – New AdWords Updates

The first update continues the Google+ movement. With the addition of Google+ Pages, which allows companies to create their own brand specific pages, AdWords has tapped into the opportunity to share [...] Continue Reading

Matthew

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PPC Tuesday – New AdCenter Interface

Today, I will be discussing the new Microsoft adCenter interface which was rolled out last week.

After several months of gathering user feedback, adCenter has updated its interface to be mu [...] Continue Reading

Brian

Brian

PPC Tuesday – Google Keyword Ranking Tool Update

Today, I will be going over the recent changes to Google’s keyword ranking tool as it relates to the competition level.

Many users are now seeing a change in the way that Google’s Keyw [...] Continue Reading

Matthew

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PPC Tuesday – Dynamic Search Ads

My name is Matthew and I am a PPC Specialist at Exclusive Concepts. Today, I will be going over a new beta feature within Google AdWords – Dynamic Search Ads, also known as keywordless ads.
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Kevin

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PPC Tuesday – Tis’ the Season – Holiday Re-Marketing Ads

As many who follow our blog know, Remarketing has become an extremely useful marketing channel for reconnecting with past visitors of your website.

Remarketing allows you to place a snippet [...] Continue Reading

Matthew

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PPC Tuesday – The Google Search Partner Network

Today, I will be going over the Google Search Partner network and its importance to advertisers.

So what is Google’s Search Partner Network?

The search network comprises those [...] Continue Reading

Kevin

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PPC Tuesday – Tis the Season

So over the weekend I was walking through my local mall looking at Halloween costumes.

As I was leaving the store I was confronted by Christmas decorations in the mall. It seems that the br [...] Continue Reading

Rebecca

Rebecca

PPC Tuesday – Google AdWords: Makin’ Moves (And Movies)

Today I’ll be filling you in on 2 changes that are being made within Google adwords, and what this means for you as ecommerce stores.

The first change is that Google is introducing AdWord [...] Continue Reading

Matthew

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PPC Tuesday – The +1 Button On Display Network Ads

Google+ has been around for a few months now and appears to be growing in popularity. The notion is that by clicking a +1 button in the search results and on websites that have installed this badge, [...] Continue Reading

Sarah

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PPC Tuesday – Save the Dates – Important Shopping Dates for PPC

Although it is only the middle of September, it's the perfect time to start planning your PPC strategy for the coming holiday season. There are a few steps you can take to make the most of the traffic [...] Continue Reading

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