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‘PPC Tuesday’
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Today, I want to look at all of the different networks that are available to advertisers. I will not only explore the major Search Engines offerings, but also their Search Partners & Content Networks. [...] Continue Reading
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 Read Kevin's Bio
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The big benefit to managing your PPC account in-house is that you don’t have to pay an additional fee in order to have someone manage your account. Also, you have an intimate understanding with your [...] Continue Reading
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Read Chris's Bio
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Today, I want to bring together some subjects discussed during recent PPC Tuesday videos, into a concept we like to refer to as the Relevance Trifecta! The Trifecta encapsulates your Keywords, Ad Copy [...] Continue Reading
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Today, I want to take a look at PPC Landing Pages. Landing Pages are an important part of your advertising plan. Their role of bridging the gap between your advertising efforts and your internet pres [...] Continue Reading
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Read Chris's Bio
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Hi – Welcome to Exclusive Concepts’ Your Daily Concept – Get Smarter Everyday. My name is Chris and today is PPC Tuesday. Last week on PPC Tuesday, my co worker Kevin talked about keyword match [...] Continue Reading
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Read Kevin's Bio
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PPC Match Types refine your search to better target your audience and at the same time helps reduce unwanted clicks from searchers in the browsing stage of the buying process. Each Continue Reading
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Read Chris's Bio
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Last week Google announced a subtle change to their Display URL Policy. They are now requiring any advertising that lands on pages that live on hosted domains (large domains that allow different users to have pages on them) must represent the sub domain in the display URL.
Google has always placed an emphasis on transparent advertising [...] Continue Reading
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Read Chris's Bio
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Hello & Welcome to Exclusive Concepts’ Your Daily Concept – Get Smarter Everyday. Today is PPC Tuesday & My name is Chris and I will be your host. Last week, during PPC Tuesday, my colleague Kevi [...] Continue Reading
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Read Kevin's Bio
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When was the last time that you changed your Pay per Click Ad Text? Most often times people create an ad for their PPC campaigns and think that the job is done but it’s really just the beginning.
[...] Continue Reading
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Wed. Mar. 31, 2010 @ 12:00 pm EST
The Optimal Approach to Email Marketing
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