‘PPC’

Change In Google Adwords Display URL PolicyPosted by: Chris: Tuesday, January 19th, 2010

Last week Google announced a subtle change to their Display URL Policy. They are now requiring any advertising that lands on pages that live on hosted domains (large domains that allow different users to have pages on them) must represent the sub domain in the display URL. Google has always placed an emphasis on transparent advertising [...] Continue Reading

Read Kevin's Bio

Exciting Google AdWords Updates For Early 2010Posted by: Kevin: Friday, January 1st, 2010

As we enter the world of Paid Search in the year 2010 Google continues to roll out new and exciting extensions to enhance the paid search experience. The two newest Ad Extensions come in the form of Click-to-Call Ads for mobile ads as well as Lead Form Extensions. Click-to-Call Ads will dramatically change the way that [...] Continue Reading

Read Chris's Bio

2009: What It Meant for eCommerce PPCPosted by: Chris: Wednesday, December 30th, 2009

2009 marked a period of significant growth for search marketing traffic. As the internet grew more ubiquitous, recession driven advertising dollars were moved from offline to online outlets, just as bargain hunting shoppers put more of their trust in online stores. ECI leveraged this shift for its clients, adapting to the latest technologies and advancements [...] Continue Reading

Read Chris's Bio

Bing AdCenter Conversion Code Changes: The Amazing Vanishing ParametersPosted by: Chris: Monday, December 7th, 2009

As many readers know, Exclusive Concepts, Inc. is dedicated to providing value-based marketing services to a range of ecommerce clients. As such, we are forever looking for ways to qualify and quantify our efforts and positively affect our client’s bottom line. We accomplish this by collecting data and making empirical decisions based on our findings. [...] Continue Reading

Read Kevin's Bio

Patience is a Pay Per Click VirtuePosted by: Kevin: Thursday, March 19th, 2009

Oftentimes when I first meet with a client, it is important for me to listen to them and find out goals they hope to achieve with their new Pay Per Click account. Pinpointing your overall goals is an important first step in constructing an account that will be in tune with your vision and lead [...] Continue Reading