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‘Marketing Corner’
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Herb
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Another Email TipPosted by: Herb: Tuesday, August 8th, 2006
For this tip pictures are worth a thousand words.
Here’s an image of what a typical Outlook email client sees when autopreview is turned on (click on thumbnail below to see full size image):
Here’s what a well designed “autopreview” would look like (click on thumbnail to see full size image):
Finally, here’s the full html newsletter (again, [...] Continue Reading
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Herb
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This article is worth reading. It speaks to why it is critical that your online marketing efforts address customers through the entire buying process. We couldn’t agree more.
How do you map the buying process to your online marketing initiatives? The model below is very useful:
Search
According to a 2006 GlobalSpec survey, online marketing exceeds traditional channels [...] Continue Reading
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Herb
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MarketingSherpa recently published a real-world case study of online lead generation tactics. The Director of Online Marketing at Omniture, Mikel Chertudi, did extensive testing to determine what online lead generation tactics produced the best results. The article and samples are here, but open access is limited so the link may be blocked soon.
In case you [...] Continue Reading
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Herb
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According to a new Forrester Research study ecommerce sales will grow to over $211 billion. Two of the fastest growing categories, with over 30% growth, are pet supplies and cosmetics and fragrances. Computer hardware and software is the largest non-travel category at almost $17B, with auto-parts at $16B and Apparel at $14B.
With the robust growth [...] Continue Reading
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Herb
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Email marketing can be very effective if used properly. We all know that inboxes are clogged with SPAM that gets in the way, but there is still an opportunity to use permission based email to (as seth godin says):
“… turn strangers into friends, and friends into customers.”
How? This article speaks to the issues of building [...] Continue Reading
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Herb
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Email campaign developers often agonize over the best subject line to use to optimize the open rate. Here’s some data that sugests that streightforward and somewhat boring subject lines work best.
As the author concludes:
Always set your subscribers’ expectations during the opt-in process about what kinds of emails they’ll be receiving. Don’t confuse newsletters with promotions. [...] Continue Reading
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Herb
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That’s the question that Advertising Age poses. The answer: A search component. As reported in Advertsing Age, consumers head for the Internet after they’ve seen an ad that piques their interest. As studies show, over 66% of consumers regularly use the Internet while they are watching TV. 80% of Internet traffic begins at search [...] Continue Reading
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Herb
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There’s a link in our weekly roundup below that I highly recommend. It’s a presentation by Seth Godin, the guru of permission marketing, at Google. It’s long, about 30 minutes of presentation and 20 minutes of Q&A but well worth the investment. Seth lays out a compelling vision I’ll call “permission marketing meets Web 2.0.” [...] Continue Reading
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Herb
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Within 2 months AOL (Yahoo to follow) will begin offering a service that allows bulk mailers that promise they are only using opt-in email addresses, to bypass the AOL and Yahoo spam filters.
AOL plans to charge between 1/4 and 1 cent per email and will guarantee delivery. A cynic might view this as monetizing spam [...] Continue Reading
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Exclusive Concepts Blog Team
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SEM StatsPosted by: Exclusive Concepts Blog Team: Wednesday, January 18th, 2006
Search engine marketing (SEM) grew significantly in 2005 compared to the previous year and analysts predict that it will continue to increase:
US and Canadian advertisers spent $5.75 billion on SEM in 2005, a 44% increase over 2004.
North American SEM spending is projected to reach $11 billion in 2010.
83% of 2005 SEM spending was on paid [...] Continue Reading
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Some Content Hurts, Some Content Helps
In eCommerce, not all content is created equal. Google is continuing to issue algorithm updates that target site with low quality content…are you protecting your store from being flagged?
Join us as we explore how content can help you increase you Panda Quality Score, improve your site-wide rankings, and increase revenue from search.
When: On Demand
Request to view the webinar now!
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