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‘Marketing Corner’
 Read Scott's Bio
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As a life-long marketer who loves learning about human behavior - especially "shopping" behavior - I find parties and similar get-togethers fascinating. They give me the opportunity to spend time with people who come from diverse backgrounds, who tend to look at the world in very different ways than I do. This past weekend was no exception, and as I chowed on hot dogs and flag cake at the several BBQs I attended - I asked a lot of questions. Here are some of the things I learned. Continue Reading
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Caitlin
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The great thing about my job is, not only do I get to do what I love (optimize sites for conversion), but I am also the audience! I do about 80% of my shopping and research online, and I love to write product reviews to help my fellow online users.
Here are a few points I [...] Continue Reading
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 Read Dan G's Bio
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My wife and I recently bought a couch from a local furniture store. The salesman who got the sale, Steve, was the first to introduce himself to us. Occasionally he would pop in with a quick question about our status or a quick statement about what we were looking at while we were [...] Continue Reading
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Exclusive Concepts Blog Team
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According to a recent A.C. Nielson survey, shoppers have concrete reasons for buying in “brick and mortar” stores rather than online. Below are the top reasons why people shop offline and my advice to ecommerce owners on how to mimic the “real” store feel to boost your sales.
A.C. Nielson sites:
“58% of the people polled shop [...] Continue Reading
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 Read Kevin's Bio
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Oftentimes when I first meet with a client, it is important for me to listen to them and find out goals they hope to achieve with their new Pay Per Click account. Pinpointing your overall goals is an important first step in constructing an account that will be in tune with your vision and lead [...] Continue Reading
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 Read Herb's Bio
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While online advertising like pay-per-click has focused on the ROI of click-through rates a new study has confirmed the brand and traffic building benefits even with searchers that don’t click.
“…marketers shouldn’t fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact [...] Continue Reading
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Read Scott's Bio
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Facebook is reported to be building a new behavior-based advertising platform that will put advertisers in front of their most likely buyers.
Here’s the link.
Continue Reading
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Read Scott's Bio
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Just heard a great tip from someone…
Find what city your competitors are located in, run a geo-targeted ad in that city to camouflage your real ad, and bid the geo-targeted ad real low (or real high) in order to throw them off.
Continue Reading
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Exclusive Concepts Blog Team
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Why More Conversions!?
If you’re like most website owners, you want to drive traffic to your site. You’ve invested in building an attractive site and may even have tried traffic-generating tactics like pay-per-click (PPC) online advertising and search engine optimization (SEO).
Yet, increasing traffic without ensuring your website is optimized to convert that traffic into sales leads [...] Continue Reading
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Read Herb's Bio
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Search engines view links to your site as “votes” and and give much weight to these inbound links when they determine your sites position in the rankings.
It goes without saying that not all links are created equal. Back in the day, you could get away with trading reciprocal links like crazy to secure top spots [...] Continue Reading
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When: October 6th 12pm EST
Q&A Webinar: What's Holding Your Site Back This Holiday Season?
Attend the first ever Exclusive Concept’s Q&A Webinar! Have your holiday questions answered by our SEO, PPC, and Conversion Analysts before it’s too late to capitalize on Q4 sales. Attend this fun and interactive webinar and get ahead of the competition this holiday season!
Learn more now
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