| |
|
‘Marketing Corner’
 Read Caitlin's Bio
|
The great thing about my job is, not only do I get to do what I love (optimize sites for conversion), but I am also the audience! I do about 80% of my shopping and research online, and I love to write product reviews to help my fellow online users.
Here are a few points I [...] Continue Reading
|
 Read Dan G's Bio
|
My wife and I recently bought a couch from a local furniture store. The salesman who got the sale, Steve, was the first to introduce himself to us. Occasionally he would pop in with a quick question about our status or a quick statement about what we were looking at while we were [...] Continue Reading
|
|
Exclusive Concepts Blog Team
|
According to a recent A.C. Nielson survey, shoppers have concrete reasons for buying in “brick and mortar” stores rather than online. Below are the top reasons why people shop offline and my advice to ecommerce owners on how to mimic the “real” store feel to boost your sales.
A.C. Nielson sites:
“58% of the people polled shop [...] Continue Reading
|
 Read Kevin's Bio
|
Oftentimes when I first meet with a client, it is important for me to listen to them and find out goals they hope to achieve with their new Pay Per Click account. Pinpointing your overall goals is an important first step in constructing an account that will be in tune with your vision and lead [...] Continue Reading
|
 Read Herb's Bio
|
While online advertising like pay-per-click has focused on the ROI of click-through rates a new study has confirmed the brand and traffic building benefits even with searchers that don’t click.
“…marketers shouldn’t fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact [...] Continue Reading
|
 Read Scott's Bio
|
Facebook is reported to be building a new behavior-based advertising platform that will put advertisers in front of their most likely buyers.
Here’s the link.
Continue Reading
|
|
Read Scott's Bio
|
Just heard a great tip from someone…
Find what city your competitors are located in, run a geo-targeted ad in that city to camouflage your real ad, and bid the geo-targeted ad real low (or real high) in order to throw them off.
Continue Reading
|
|
Exclusive Concepts Blog Team
|
Why More Conversions!?
If you’re like most website owners, you want to drive traffic to your site. You’ve invested in building an attractive site and may even have tried traffic-generating tactics like pay-per-click (PPC) online advertising and search engine optimization (SEO).
Yet, increasing traffic without ensuring your website is optimized to convert that traffic into sales leads [...] Continue Reading
|
|
Read Herb's Bio
|
Search engines view links to your site as “votes” and and give much weight to these inbound links when they determine your sites position in the rankings.
It goes without saying that not all links are created equal. Back in the day, you could get away with trading reciprocal links like crazy to secure top spots [...] Continue Reading
|
|
Exclusive Concepts Blog Team
|
Google has been cracking down on duplicate content, bogus link building strategies, and poorly constructed websites. As a result, websites that have enjoyed high rankings in Google have been relegated to the “supplemental index,?? which often means decreased rankings, traffic, and sales. This is a concern for every e-commerce site, even those that have not [...] Continue Reading
|
|
Wed. Mar. 31, 2010 @ 12:00 pm EST
The Optimal Approach to Email Marketing
- The Biggest Mistake In E-Commerce Copy
(+140 rating, 29 votes)
- Bad Advice in the Wall Street Journal: Creating a Website for Almost Nothing
(+45 rating, 10 votes)
- The Biggest Mistake in E-Commerce Copy Part II: Rectify the Mistake
(+45 rating, 9 votes)
- The #1 Question Posed to an SEO Copywriter
(+44 rating, 9 votes)
- Wildcard Friday – The Source’s 1 Month Anniversary
(+35 rating, 7 votes)
- SEO Monday – The Unique Content Impact
(+25 rating, 7 votes)
- Google’s High Speed Internet Initiative; and the benefits of entrepreneurial thinking
(+25 rating, 5 votes)
- Cuil.com – the hoax unveiled.
(+20 rating, 5 votes)
- SEO Monday – 3 Rules of SEO Copy
(+20 rating, 4 votes)
- Wildcard Friday – Google Buzz SEO
(+20 rating, 4 votes)
- View Archive
|
|
