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‘Featured Post’
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Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease.
As a result, many advertisers are wondering (a) if this is merely a blip [...] Continue Reading
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Read Scott's Bio
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When you spend 5 years managing conversion tests on large e-commerce websites you're bound to have a breakthrough or two. When we test those breakthroughs on the websites of many online retailers, and observe that they consistently increase conversion rates, we build software and make it available on a pay-for-performance basis. Continue Reading
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 Read Kelly's Bio
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The holidays are coming. For many online merchants, this means dramatically increased revenue and conversion rates. Start ramping up for holiday pay-per-click advertising now to ensure that you maximize your profits — and build momentum for 2012.
Below I’ve provided six tips that should be part of your PPC ramp-up.
To read the rest visit: http://www.practicalecommerce.com/articles/3071-Ramping-Up-Your-Holiday-Pay-Per-Click-Advertising
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Read Kelly's Bio
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Many ecommerce merchants manage their own pay-per-click advertising campaigns. Others use in-house PPC managers, or outsource to PPC consulting firms.
Regardless of how pay-per-click advertising is managed, there are some aspects of it that need direct involvement from merchants — or their retail executives. This is to ensure campaigns maximize both revenue and profit. Here is [...] Continue Reading
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Read Kelly's Bio
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The new “Top vs. Side” segmentation report announced by Google has led my firm to valuable new AdWords’ insights. We confirmed just how important it is to ensure your ads are shown at the top of the page — versus the side of the page — and learned much more in the process.
To read more [...] Continue Reading
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Read Kelly's Bio
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Google’s Farmer/Panda update serves as a reminder to online merchants that their non-paid search traffic is subject to an algorithm that constantly evolves. Pay-per-click advertising, on the other hand, allows merchants to diversify their revenue streams in a manner that’s more controllable.
To read more visit Practical eCommerce: “http://www.practicalecommerce.com/articles/2812-5-Tips-for-Increasing-Pay-Per-Click-Conversion-Rates”
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Read Kelly's Bio
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“Mobile” and “social” have received a lot of hype over the past few years. To a large extent that hype has been warranted. Sales of smart phones are setting records, and according to Alexa — the web-traffic-ranking firm — socially driven websites account for five of the ten most popular.
To read the rest of the [...] Continue Reading
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Online retailers often overlook the potential of pay-per-click advertising to drive sales of expensive products. Campaigns that target these items often bring the double whammy of low conversion rates and a high cost-per-click. There are several ways you can adjust your PPC advertising strategy, however, to capture the elusive higher price-point sale.
To read the rest [...] Continue Reading
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Could Facebook Ads become a viable alternative to traditional search-based pay-per-click advertising? Facebook’s investors seem to think so, given its reported $50 billion valuation. So far, however, Facebook Ads have not proven to be a scalable, controllable, or profitable source of advertising for most online merchants.
Want to Read More? Check out Scott’s Latest Article on [...] Continue Reading
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Read Kelly's Bio
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What could be the fastest, most profitable way to increase revenue: Optimized Lifecycle E-Mail Marketing.
Want to learn how to harness that profitability for your e-Commerce store? Attend our free webinar on Wednesday, January 26th at 2pm EST.
The right approach to e-mail marketing for eCommerce stores can be broken down to doing what is highly effective [...] Continue Reading
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Some Content Hurts, Some Content Helps
In eCommerce, not all content is created equal. Google is continuing to issue algorithm updates that target site with low quality content…are you protecting your store from being flagged?
Join us as we explore how content can help you increase you Panda Quality Score, improve your site-wide rankings, and increase revenue from search.
When: On Demand
Request to view the webinar now!
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