‘Email Thursday’

Adding Humor To Your E-Mail Newsletter – E-Mail ThursdayPosted by: Tim: Thursday, March 4th, 2010

So, when is humor a good idea for your email marketing campaigns? Well, individual email campaigns may help define that for you, but otherwise…here’s a good place to start. You may consider using [...] Continue Reading

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E-Mail Thursday – Search Functionality Within E-MailPosted by: Jin: Thursday, February 25th, 2010

At this point, I think it’s safe to assume that we all know what a search box is and how useful one can be on your website, let alone in a search engine. These days you’ll be hard-pressed to find [...] Continue Reading

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E-Mail Thursday – E-Mail Composition Do’s and Don’tsPosted by: Jin: Thursday, February 18th, 2010

The process that goes into creating e-mail is very unique. This is because there are certain key limitations due to the nature of ISPs and email clients that make creating e-mails a little different. [...] Continue Reading

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E-Mail Thursday – Tracking E-Mail Marketing RevenuePosted by: Jin: Thursday, February 11th, 2010

Email marketing generates sales. That’s the good news. The slightly more confusing news is that there are several w [...] Continue Reading

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E-Mail Thursday – Customer ReviewsPosted by: Jin: Thursday, February 4th, 2010

Consumers today place an increasing value on reviews from their peers when deciding on what they should purchase.

As you can see from this chart from Marketing Sherpa, over a 3rd of peopl [...] Continue Reading

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E-Mail Thursday – Who Can I E-Mail?Posted by: Jin: Thursday, January 28th, 2010

A very common question I get from people that want to start an email marketing program is who can I email? This is an excellent and important question because if you email the wrong people, you can g [...] Continue Reading

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E-Mail Thursday – E-Mail Pre-Header TextPosted by: Jin: Thursday, January 21st, 2010

Pre-header text, also known as snippet text, is the HTML text that appears before the header of an email. It often appears in very small font and does not clash with the main body of your email messa [...] Continue Reading

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E-Mail Thursday – E-Mail Marketing DeliverabilityPosted by: Jin: Thursday, January 14th, 2010

All Major ISPs (Internet Service Providers - Yahoo!, AOL, GMail, MSN) have added “Domain Reputation” to anti-spam systems

What does this mean? This means that in addition to your IP ad [...] Continue Reading

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E-Mail Marketing Still “Cooler” Than Twitter?Posted by: Jin: Friday, December 18th, 2009

Twitter, Facebook, Google, social media – these are the big buzzwords in online marketing. What does that mean for the decade-old marketing channel otherwise known as email? Bottom line – email is not going anywhere. In fact, much research shows that email marketing budgets are still growing. Here are some statistics to back this up: - Top [...] Continue Reading