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‘Conversion Wednesday’

Chris C.

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Conversion Wednesday – Distraction Removal

So, what is distraction removal? It’s just as simple as it sounds: remove elements on the page that are a distraction to the primary action.

I know this sounds elementary, but a lot of [...] Continue Reading

Chris C.

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Conversion Wednesday – 6 Ways to Better Engage Customers on Your Website

I recently saw/read an article on MSNBC titles 6 Ways Stores Keep You There Longer. As I was reading the article, it occurred that these techniques have been in play with ecommerce websites for quite [...] Continue Reading

Chris C.

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Conversion Wednesday – Don’t Give Up

A few weeks ago I asked the question “What did we learn?” and discussed the importance of understanding why or why not a test becomes a winner. A lot of the time you have done the analysis, the t [...] Continue Reading

Dan G

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Conversion Wednesday – Video Tips to Increase Conversions

So what can you do to your Embedded Videos to Increase Your Conversion Rate? Here are some tips:

  1. Keep it Short – Keep your videos short and sweet to avoid overwhelming your shoppers.
  2. Continue Reading

Chris C.

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Hold Your Hand – Conversion Wednesday

What do I mean when I say, “hold the customer’s hand?”

This is a very deliberate and clearly messaged way of guiding a customer through the shopping process on the site. We’ve even [...] Continue Reading

Dan T

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Top Hurdles Your Customers Face to Buy From You – Conversion Wednesday

Customers face all sorts of hurdles in order to complete a purchase from you online. Today I am going to discuss 5 hurdles that your customers may face and options in order to make them less difficul [...] Continue Reading

Dan G

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3 Reasons to Try Site Optimizer ™ – Conversion Wednesday

Our topic today is about Exclusive Concepts' Newest Service, and we’ll be discussing “3 Reasons to Try Site Optimizer(TM) Today” - I’ll be your host today, my name is Dan G. Let’s see if I c [...] Continue Reading

Chris C.

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Conversion Wednesday – What Did We Learn?

Today, I’m going to ask you: What did we learn?

What did we learn? Did this test make us more money? What happened when the user did click the thing we wanted them to click? Did they conv [...] Continue Reading

Dan G

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Conversion Wednesday – Safari on OSX Lion

As many of you might know, Apple is releasing its much-anticipated latest version of its “OSX” Operating System this Week which they have named “Lion”. Its Safari Browser is among many of the [...] Continue Reading

Dan T

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Conversion Wednesday – Do I Need a Mobile Site?

Do I need a mobile website for my ecommerce store?

I analyzed 6 stores and only found that 1 had a mobile website and it shocked me. On average over 4.9% of visitors came in from a mobile [...] Continue Reading

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