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‘Conversion Wednesday’

Chris C.

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Conversion Wednesday – View Product Pages as Cooking Recipes

View your product pages as cooking recipes for buying your products.

This is a very simple, yet effective analogy. Things they share:

Dan T

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Conversion Wednesday – Maximize Holiday Revenue

Today, I will be discussing how you can maximize your holiday revenue. In order to maximize holiday revenue, first we need to understand the mindset of holiday shoppers. I am going to over simplif [...] Continue Reading

Chris C.

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Conversion Wednesday – Don’t Stop Tests Too Early (Part 2)

Today I’m going to give a recent example of why you shouldn’t stop your tests too early.

In a previous blog entry I discussed some general rules for how long you should run your tests. [...] Continue Reading

Dan G

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Conversion Wednesday – 6 Ways to Increase Average Order Value

Looking for ways to Increase your Average Order Value? Here are some suggestions:

  1. Volume Pricing – Give your customers an incentive for ordering multiples of the same product.
  2. Continue Reading

Chris C.

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Make Customers Think Now – Conversion Wednesday

Today I’m going to discuss how to get your customers to think right now instead of tomorrow, or later next week, or whenever they feel like it…

The goal is to increase conversion rates [...] Continue Reading

Chris C.

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Conversion Wednesday – Browsing To Buying Mode

What is the difference between browsing and buying mode?

Browsing customers are customers who may have a need, but don’t know what they want or if the need is great enough to buy anything [...] Continue Reading

Chris C.

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Conversion Wednesday – Target Your Tests

What do I mean by targeting a test? Once you’ve identified your testing objective, the first question you have will be: how do we know what will help our objective?

Targeting at test is [...] Continue Reading

Chris C.

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Conversion Wednesday – Don’t Stop Tests Too Early

How early is too early to stop a test? This answer can vary from site-to-site, but a good rule is to run a test for at least 2 weeks.

So, why at least two to three weeks?

Ther [...] Continue Reading

Elizabeth

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Email Thursday – Give it Some Personality!

Today I’ll be discussing how humanizing your business through email can help you gain loyal customers.

When beginning to write for a client, one of the first things I do is study the voi [...] Continue Reading

Dan G

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Conversion Wednesday – Preparing for the Holidays

Have you prepared for this upcoming holiday season yet? Here are some tips:

  1. Deck The Halls – Give your site a consistent holiday theme.
  2. Plan Holiday Promotions – Includ [...] Continue Reading

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