Bullhorn 
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Posted by: Herb: Friday, June 8th, 2007 | 
Problem: To reinforce Bullhorn’s market leadership
and brand identity by establishing the company as a market innovator.
Solution: Exclusive Concepts
Exclusive Concepts developed a robust, optimized website for Bullhorn, a staffing and recruiting software leader. The result: a true destination site designed to build community, generate traffic and sales leads, re-enforce the Bullhorn brand, and provide a dynamic communications vehicle for clients and prospects.
“Exclusive Concepts Inc. knows Internet marketing. Through our work with ECI, we’ve increased our profile in the marketplace and become the leader in our category.”
—Joe Cordo, Vice President of Marketing, Bullhorn
Exclusive Concepts set out to position Bullhorn as the first “Web 2.0” solution provider to the market. By combining Bullhorn’s software as a service (SaaS) application with the Exclusive Concepts Website solution, important Web 2.0 principles and benefits were reinforced with prospects and clients, including leveraging the Web as a platform and creating an architecture of participation.
