Blogging for PR – The Evolution of Public Relations
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 Loading ... Posted by: Scott: Tuesday, March 21st, 2006 |  

Posting on related topics to comment on the medium of IPTV is an important source of imformation to technology / content producers. We need to understand from the ” free bloging world ” what people not only think about Matrixstream, but think about the tech impact of IPTV and what people think about and want from it. Spam + = comments on a suggested / related topic with value. Thank you for the insighfull post.

AK: Matrixstream

Hi Aaron,

Thanks for your note. I tend to agree with you. I do not consider your solicitation “spam,” I consider it the future of this medium. That is why I posted about it. My reference to Spam + Value was another way of saying that you are indeed offering value to the discussion by giving bloggers like us something interesting to talk about, the same way PR people add value to newspapers by giving them something to talk about. Don’t be thrown off by the word “spam,??? I do not consider you a spammer. I was using you to make my point.

Good luck!

Do some quick Google and Technorati searches and you’ll find tha Mr. Keogh plasters blogs with comments containing his pitch, even when the blog posts have nothing to do with his product. And once you’re on his email list, just try getting off of it. This is spam of the lowest grade.

John,

Thanks for the note… I would be interested to hear Aaron’s response.

Spam, or no spam?

The real interestion of PR and Scott’s “Spam + Value” concept will take place when PR firms start buying SEM and/or WOM firms in earnest or vice versa. It’s happening to a degree but certainly not industry-wide.

To me, blogs have value right now mostly to my clients with specialty product offerings, such as my client that makes pies for celiacs (www.NaturalFeast.com). Bloggers who write about celiac disease love to spread the word about new foods or treatments, and the blogger endorsement really helps build awareness of the pies.

For expert commentary, I’d still prefer to place someone in the Boston Globe or New York Times (or industry trade publication) than in a blog — and maybe that piece will get linked to in a blog for more exposure.

PR is evolving along with the entire marketing function, and blogs are a part of this. We’ll have something new to explore in a year or two, I’m sure.

I agree with your assessments. There’s no doubt – placement in the New York Times or the Boston Globe is very important, and there is very little substitute for that kind off exposure.

Blog promotions right now are very effective if there is a story or news that is very “buzzworthy,” and often blogs will feed publications like the New York Times (or vice-versa) based on how quickly word spreads in the blog world… especially because writers/reporters are so tuned in to the blog world. A company does not need a blog to take advantage of blog promotions… just someone to form the relationships and promote to influential bloggers.

In general, I too see the expansion of PR activities, both by traditional PR firms and individuals like Aaron posting tons of comments to blogs.

Also, interesting — and smart — development by BlogBurst to syndicate blogs.