Comments on: Bad Advice in the Wall Street Journal: Creating a Website for Almost Nothing http://www.exclusiveconcepts.com/blog/bad-advice-in-the-wall-street-journal-creating-a-website-for-almost-nothing-2.html The Source, featuring Daily Videos on SEO, PPC, Conversion and E-Mail Sat, 04 Feb 2012 05:28:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anonymous http://www.exclusiveconcepts.com/blog/bad-advice-in-the-wall-street-journal-creating-a-website-for-almost-nothing-2.html/comment-page-1#comment-2432 Anonymous Fri, 04 Mar 2011 10:02:00 +0000 http://blog.exclusiveconcepts.com/?p=628#comment-2432 Testing Testing

]]> By: patrick http://www.exclusiveconcepts.com/blog/bad-advice-in-the-wall-street-journal-creating-a-website-for-almost-nothing-2.html/comment-page-1#comment-123 patrick Thu, 25 Jun 2009 16:34:59 +0000 http://blog.exclusiveconcepts.com/?p=628#comment-123 Scott: I agree entirely with your overview of the WSJ article. It is unfortunate that the WSJ did not offer more informed in advice for SMBs. Very few things in business that are cheap or free, produce outstanding results. Yes, we can find some exceptions to this, but when it comes to a website, corners should not be cut. While testing and ideas can certainly be explored using tools that are cheap or even free, if a company wants to truly grow their business they would rapidly want to evolve beyond most inexpensive website tools. Thanks for taking the time to voice your opinion. Scott:

I agree entirely with your overview of the WSJ article. It is unfortunate that the WSJ did not offer more informed in advice for SMBs. Very few things in business that are cheap or free, produce outstanding results. Yes, we can find some exceptions to this, but when it comes to a website, corners should not be cut.

While testing and ideas can certainly be explored using tools that are cheap or even free, if a company wants to truly grow their business they would rapidly want to evolve beyond most inexpensive website tools.

Thanks for taking the time to voice your opinion.

]]> By: LisaMaini http://www.exclusiveconcepts.com/blog/bad-advice-in-the-wall-street-journal-creating-a-website-for-almost-nothing-2.html/comment-page-1#comment-124 LisaMaini Tue, 21 Apr 2009 11:18:53 +0000 http://blog.exclusiveconcepts.com/?p=628#comment-124 Hello Scott - very thorough. Two more important points: 1) The ability to develop a unique brand that demonstrates value and differentiates you in the marketplace is essential - yet difficult to achieve without expert guidance. 2) You can't be an expert in everything. Anything that is not core to your business should be outsourced. For example, if you are a lawyer, you might know about critical areas such as marketing, accounting and technology, etc. but practicing law is your core expertise. Entrepreneurs, sole practitioners and small to mid sized busineses that try to 'do it all' soon find out that it is much more productive and cost effective to hire outside expertise to help them grow their business. Hello Scott – very thorough. Two more important points: 1) The ability to develop a unique brand that demonstrates value and differentiates you in the marketplace is essential – yet difficult to achieve without expert guidance. 2) You can’t be an expert in everything. Anything that is not core to your business should be outsourced. For example, if you are a lawyer, you might know about critical areas such as marketing, accounting and technology, etc. but practicing law is your core expertise. Entrepreneurs, sole practitioners and small to mid sized busineses that try to ‘do it all’ soon find out that it is much more productive and cost effective to hire outside expertise to help them grow their business.

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