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Do you oppose the Internet Sales Tax?

Scott May 17, 2013

Earlier this month the Senate passed the “Marketplace Fairness Act,” formerly known as the “Mainstreet Fairness Act.”  The law, as written, would require online retailers with annual revenue above $1 million to collect and remit sales tax to hundreds of tax districts throughout the United States. McKane Davis, President of Scrapbook.com, believes the law will have a devastating impact… Continue Reading »

e-commerce traffic sources
Conversion, Email Marketing, Featured, PPC, SEO
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Deciding which inbound marketing channels to prioritize

Scott May 9, 2013

Each week imaginary CEO Adam receives dozens of sales calls and emails that promise to bring more qualified traffic to his online store. These advertising pitches focus on a wide range of channels including search engines, shopping portals, social media, email, print ads, television ads, and more. Adam ignores most of these phone calls but… Continue Reading »

Site-wide conversion rate for themed-goods retailer
Conversion
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Benchmarking conversion rates against other online retailers

Scott April 8, 2013

We hear questions like these all the time…   Is my conversion rate “good”? What’s a good conversion rate for an online retailer? What should my conversion rate be? Now, thanks to the analytics we’ve baked into our Conversions On Demand software suite, we can actually start answering those questions. We’ve calculated weighted averages after aggregating data from… Continue Reading »

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Challenge: To find a balance between “traditional” and “mobile” computer use

Scott July 31, 2012

A few months ago I gave myself a 30-day challenge to substitute “traditional computing devices” in favor of my iPhone and iPad for 25% of my day. My chief concern was that I wouldn’t be as productive on mobile devices as I could be on a traditional computer, where my time is typically divided between Outlook (email), Excel, and my Web Browser. What I learned, however, is that I could be just as productive – but in a different way.

News
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Cheaper Clicks from AdWords Coming? – Scott’s latest article featured on Practical eCommerce

Scott February 1, 2012

Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease. As a result, many advertisers are wondering (a) if this is merely a… Continue Reading »

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Helping You Create MORE Commerce

Scott October 17, 2011

When you spend 5 years managing conversion tests on large e-commerce websites you’re bound to have a breakthrough or two. When we test those breakthroughs on the websites of many online retailers, and observe that they consistently increase conversion rates, we build software and make it available on a pay-for-performance basis.

Scott Speaks
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Questions about adCenter? Check Out Scott’s Article on Practical Ecommerce – Microsoft adCenter: An Initial Reaction

Scott December 1, 2010

In late October, Microsoft’s Bing began powering all of the natural and paid search results in Yahoo!. Now, advertisers who wish to purchase sponsored search ads in either Yahoo! or Bing must do so through Microsoft adCenter. Given that the alliance has a combined market share of almost 30 percent of web searchers, and that… Continue Reading »

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