Earlier this month the Senate passed the “Marketplace Fairness Act,” formerly known as the “Mainstreet Fairness Act.” The law, as written, would require online retailers with annual revenue above $1 million to collect and remit sales tax to hundreds of tax districts throughout the United States. McKane Davis, President of Scrapbook.com, believes the law will have a devastating impact… Continue Reading »
Each week imaginary CEO Adam receives dozens of sales calls and emails that promise to bring more qualified traffic to his online store. These advertising pitches focus on a wide range of channels including search engines, shopping portals, social media, email, print ads, television ads, and more. Adam ignores most of these phone calls but… Continue Reading »
We hear questions like these all the time… Is my conversion rate “good”? What’s a good conversion rate for an online retailer? What should my conversion rate be? Now, thanks to the analytics we’ve baked into our Conversions On Demand software suite, we can actually start answering those questions. We’ve calculated weighted averages after aggregating data from… Continue Reading »
A few months ago I gave myself a 30-day challenge to substitute “traditional computing devices” in favor of my iPhone and iPad for 25% of my day. My chief concern was that I wouldn’t be as productive on mobile devices as I could be on a traditional computer, where my time is typically divided between Outlook (email), Excel, and my Web Browser. What I learned, however, is that I could be just as productive – but in a different way.
Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease. As a result, many advertisers are wondering (a) if this is merely a… Continue Reading »
When you spend 5 years managing conversion tests on large e-commerce websites you’re bound to have a breakthrough or two. When we test those breakthroughs on the websites of many online retailers, and observe that they consistently increase conversion rates, we build software and make it available on a pay-for-performance basis.
With a new year comes new opportunities. It is also a good time to start looking forward to making 2011 more profitable. Here are ten steps to take for the new year to accelerate your pay-per-click advertising efforts. 10. Create After-Holiday Sales As we move into the new year, there are still shoppers searching for… Continue Reading »
Questions about adCenter? Check Out Scott’s Article on Practical Ecommerce – Microsoft adCenter: An Initial ReactionScott December 1, 2010
In late October, Microsoft’s Bing began powering all of the natural and paid search results in Yahoo!. Now, advertisers who wish to purchase sponsored search ads in either Yahoo! or Bing must do so through Microsoft adCenter. Given that the alliance has a combined market share of almost 30 percent of web searchers, and that… Continue Reading »
Coremetrics data shows that online spending on Black Friday this year was up 15.9% compared to last year, and up even more on Cyber Monday. That is a great start, but it is too early for online retailers to rejoice. While it is good news that more holiday dollars are being spent online, most online… Continue Reading »