Nik « Exclusive Concepts Blog

Nik is instrumental across the full spectrum of client services. He mentors, coaches and inspires marketing team members including marketing strategists, search engine optimizers, pay-per-click managers, conversion specialists, copywriters and design experts. Nik is not only active with the Exclusive Concepts team; he also works personally with clients to ensure excellence in achieving their online marketing success.

In addition to managing client services, Nik contributes significantly to development of Exclusive Concepts core offerings and methodologies — going beyond current industry standards and state-of-the-art practices. He is a creative, dynamic individual whose forward-thinking leadership has frequent and positive impact in areas like:

* Advanced SEO
* Profitable PPC management methodology
* E-Mail marketing segmentation and multivariate testing
* Behaivoral site conversion testing

Nik has also personally built many of the information management tools that help Exclusive Concepts improve the efficiency and insight of its programs. Those tools include the:

* Ecommerce Opportunity Audit Tool
* Keyword Analysis Tool
* Potential Index Algorithm
* E-Mail Segmentation Tool
* Profitable PPC Management Tool

Prior to Exclusive Concepts, Nik served in major managerial and technical leadership capacities for several cutting edge web and ecommerce development organizations. These companies include Cambridge Interactive Design Corporation, one of the world’s leading gaming sites, and Project Think-Different, a Boston-based non-profit focused on bringing the benefits of new media marketing to charitable organizations.

Nik holds a Bachelor of Science degree (dual major) in Finance and Business Administration with a concentration in Marketing from the Boston University School of Management.

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