Just Wing It! From now on, when you send out emails, you should just wing it. Choose 5 random products, point them to whatever page you want, craft a promotional message that tickles your funny bone – and let ‘er rip! Great advice, right? Wrong. You know that there’s so much more you can do… Continue Reading »
Last week was my first visit to a Yahoo! Merchant Summit in a few years – odd coincidental pre-planned events seemed to preclude my attendance for far too long. I was thrilled to attend – and in complete reflection, I can say without hesitation that it was an amazing conference – the best conference I’ve… Continue Reading »
Here’s an interesting comparison of the 5 most common SEO practices. I racked my brain to think of the 5 most commonly used SEO strategies because it’s really interesting to compare investments and approaches against one another to figure out what might fit a particular site the best. What we’ll do is describe each tactic,… Continue Reading »
You’re selling your marketing short if you believe PPC and SEO are interchangeable. In our space, SEO and PPC are often compared as equal siblings and to be honest, it’s about time that they lose their perceived interchangeability. Both are important, but they are not the same. What does your PPC channel mean to your… Continue Reading »
The 3 most common questions asked at IRCE 2012 in Chicago last week… Last week I had the pleasure of being part of a team of 8 that traveled to Chicago for IRCE 2012. This year’s group of visitors to our booth was different in many ways from the years before – partly because of… Continue Reading »
Read this and you can begin solving your key conversion problems today! “Before you start some work, always ask yourself three questions – Why am I doing it, What the results might be and Will I be successful. Only when you think deeply and find satisfactory answers to these questions, go ahead.” – Chanakya In… Continue Reading »
A history of Google & content that will change the way you see SEO forever! Today’s post is part of a webinar I had recorded back in February. This section goes through a brief historical recap of the change made by Google over the past several year in response to the changing content habits of… Continue Reading »
Your SEO deserves support from all channels – here’s how email can help! With all the changes that Google pushes through it’s algorithm updates, your needs are consistently changing as well. Today, Google judges the quality of a site’s content through many factors, including analyzing a site page by page for its quality of content…. Continue Reading »
Looking for new ways to increase the profitability of your email program? There’s a point with an email marketing program where most people feel like the needle is no longer moving. That’s okay, it happens to all of us – unless you have a plan, that is. Today, we’ll discuss 5 ways for you to… Continue Reading »
For your email marketing program, it’s imperative that you push the envelope to get more in tune with your audience over time. So today, we’ll review a quick exercise that you can do to impact your email program by leap and bounds, bringing you thousands upon thousands of dollars ahead of where you are today… Continue Reading »
